Project Phases
Pre-launch
Assessment and Planning
Design and Development
Implementation and Evaluation
Cheatsheet for Implementing Student
Services Online
The LAAP partners divided their student service projects into
phases to manage the workflow and expectations. These guidelines
describe the approaches and activities that proved most useful.
Make sure you have visited the overview section first to put these phase guidelines in context.
Pre-launch
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Determine what you are
trying to achieve
Most institutions have information online about their
student services regardless of whether these services
are available online or not. The next step for the institution
is to decide whether to develop some new or improved online
student services or put existing student services online
as-is. There is a huge difference. Can you commit to the
latter at this point or do you need to take the interim
step? Each institution will have to make this fundamental
choice based on their mission, campus culture, and resources.
-
Secure support from the
top leadership
Without buy-in support from the top leadership - provost
or above - you should not proceed. This project will require
campus-wide cooperation and possibly changes to the technology
infrastructure, campus culture and structure, along with
both a short- and long-term financial commitment. It is
unrealistic to think that these changes will occur without
the support of the top leadership. The more emphatic that
support, the faster the progress will be.
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Take the time to do it
right!
In developing new Web-based student services, technology
is the easier part. The hard part is identifying the key
stakeholders, sponsors, and champions; creating the new
vision for campus services; addressing the critical policy,
political, turf, and procedural issues that arise; achieving
buy-in for the final vision; and securing the funding.
Depending on the scope of the project, this can take several
months or even years.
-
It is important to resist the pressure to just get
existing services up on the Web quickly as-is. In
the rush to do so, it is likely that technology will
be bolted on to existing practices and inefficiencies
and inadequacies will result. Just as this approach
often has failed for e-learning on the academic side
of the house, it is likely to fail on the e-services
side as well.
-
In some cases, the campus culture and structure will
be affected. These changes take time and to rush them
can be devastating to the project.
-
Select the "right" project
director
Developing an array of Web-based student services is a
complex and long-term project that requires a project
director who is a creative thinker, understands the
big picture, and recognizes that "the devil is in the
details." This individual should have the ability to motivate
a "volunteer workforce" of student services staff and
others who, in most cases, have full time jobs without
this extra project. The project director should understand
the campus culture and politics and be well respected
by both the leadership and those in the trenches. He or
she should be a good communicator and able to set and
control realistic goals and timelines. It is critical
that the project director be given adequate release time
to manage the project. It is vital that this project director
solicits opinions in advance from students and strives
to achieve student-based and student-oriented services.
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-
Assemble a cross-functional
vision team to provide project oversight
The Web provides a platform for merging a wide range of
student services to provide more efficient, customized,
and personal services. This new "vision" requires changing
the way the institution has traditionally thought and
operated. By assembling a cross-functional team with wide
representation from the campus community (including students
and staff), you set the stage for thinking about student
services in a new way. Critical players on this team should
include key campus leaders, the registrar, student services
staff, marketing, human resources, faculty, and IT representatives
- and, lest we forget, students as well. These individuals
should be open minded and creative thinkers who can help
others see the benefits of change and also identify staff
with critical expertise to serve on the more focused design
and implementation teams. To see the good composition
of the LAAP campus vision teams, go to the partners section.
-
Be inclusive
Good ideas come from many sources. Although the size of
the core vision team must be limited for management purposes,
mechanisms should be in place to receive input from others.
Web-based suggestion boxes, surveys, and focus groups
help to ensure that all interested parties have an opportunity
to be involved.
-
Approach the project in
phases
All projects have their limitations and it is important
to set realistic expectations - internally and externally
- from the start. By approaching the project in phases
(that is, through staged implementation) - assessment
and planning; design and development; implementation and
evaluation - the project becomes more manageable. It is
important to identify well-defined tasks and a proper
and achievable timeline for each stage and to publicize
your success when appropriate. This will help keep internal
participants motivated and others interested in the project.
-
Communicate about the project
regularly
It is critical to inform to all constituents of your progress
along the way - those on the project teams as well as
those in the broader campus community. By providing regular
updates in newsletters and presentations to various constituencies,
you help prevent misunderstandings and unrealistic expectations
that can cause delays or even derail your project. For
example, to keep everyone informed of the project's progress,
Regis University established a special Web
site.
-
Engage an outside expert
Outside experts bring knowledge about best practices at
other institutions and outside organizations along with
an objective ear and voice to your project. By scheduling
regular visits, they can help you keep your project on
track by providing the incentive to accomplish certain
tasks in advance of visits. In some cases, staff may be
more comfortable expressing their concerns to an outsider
who can ensure privacy while relaying the critical information
to the vision team.
-
In the LAAP project, WCET scheduled visits by outside
experts to each of the campuses as the projects
progressed. Areas of expertise included institutional
change, online student services, accessibility for
students with disabilities, and technology. At the
concluding partners' meeting, project directors identified
this as one of the most critical components to their
successes.
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Assessment and Planning
Assessment
During this phase, focus on developing a working relationship
among members of the vision team. For some, this may be the
first time they have worked outside their primary areas of
campus responsibility. They may be unsure of the expectations
and cautious (or even suspicious) about their involvement.
Work through this phase at a high level, establishing common
understandings and trust where possible. Remember that the
goal is to "re-imagine" student services for your campus,
not just to Web-enize current practices. Thus, you should
avoid getting bogged down in detail and offending members
of the team who may be defensive about the current system.
This phase is usually the most awkward and difficult. Accept
that this is part of the process caused by the anxiety in
approaching the unknown. Do not despair; progress will happen
in time.
-
Define student services
Establish the exact meaning of each of the "student services"
for your campus. What is included? Use the LAAP
web of student services to initiate discussion.
-
Identify users
Define the constituencies for your new online student
services. In addition to the wide range of students, who
else will use these services? Staff, faculty, parents,
others?
-
Assess available technology
Inventory existing campus technologies supporting student services
- campus-based and online. Distinguish between isolated
pocket and enterprise-wide solutions. What solutions are
integrated? What are the major successes and limitations
so far?
-
Scan the environment
Identify related initiatives - campus, system, state,
and other technology initiatives — underway to develop
or enhance online services for your constituencies. For
example, these might include the purchase of a new student
information system or the implementation of a portal or
a single sign-on program.
-
Evaluate your current services
Review services offered face-to-face and remotely. You
may want to involve an outside expert as a facilitator
and to add an outside perspective, to provide a neutral
voice, and to stimulate your thinking.
-
Think big
Concentrate on building awareness for what is possible.
Examine some of the best
practices in online services at other campuses.
-
Keep communicating
Establish a communications system to keep team members
continuously informed and engaged. Broadcast email, listservs,
and Web work sites are efficient and effective. A word
of caution here: Make it easy for your team to participate
by delivering information to them either in its entirety
or as a link. Don't expect them to go spontaneously to
a password-protected project site to get updates or to
participate in threaded discussions. Rather, use the site
as a repository of information for reference purposes
and include ease of collaboration across the repositories.
A repository sitting idle serves nobody.
-
Support your institution's
goals
Review your institution's strategic plan, budget and long-term
fiscal plans and projections for investments in technology.
-
Stay on task
Determine and publish the project scope and timeline regularly.
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Planning
Each phase is important, but this one is probably the most
so. It is likely to be the longest and the most difficult.
It is wise to move at a measured pace in order to avoid the
$1 planning error that will cost $1M to correct later.
-
Refine the goal(s) for
the project
Now that you have assessed your current student services
and established an understanding of the scope and timeline
for the Web services project, determine what is realistically
do-able for the short and long terms.
-
Adopt guiding principles
Guiding principles serve to align the team's thinking
and help to ensure that the project stays on track. The
LAAP partners adopted a set of guiding
principles to adhere to in developing their student
services solutions both independently and in working together.
-
Think differently
-
Think holistically
Historically, campuses have added various student
services as the need for them arose. As a result,
most services operate in silos with separate and independent
infrastructures, policies, and procedures. Today,
new technologies and the Web make it possible to integrate
these services (and the supporting hardware/software
and other infrastructures) to provide more effective
and efficient services for all students across the
full spectrum of their relationship with an institution
- from prospective student, to graduating senior,
to alumni, to lifelong learner.
Some of the early adopters in e-learning who began
teaching online long before the campus was ready to
adopt a strategy, had to change their course platforms
or other solutions as the campus made enterprise-wide
decisions. Likewise, some divisions, departments,
and colleges that have taken the lead in putting their
services online may need to make changes as campuses
develop comprehensive plans for Web-based student
services. This will be particularly true for services
designed as extended silos whose technical infrastructure
is not compatible with that supporting other services
or ones that the campus cannot sustain because of
scaling, staffing, or cost issues. Any single service
that goes it on their own is in danger of operating
in an isolated environment.
Think about how your campus can integrate related
functions of multiple services to provide customized
"one-stop" services for each and all students. Example:
Enrollment services which merge components of registration,
financial aid, and student accounts. For more information
on integrating functions and customized service, see
the introductory chapter to Innovation
in Student Services, edited by Darlene Burnett
and Diana Oblinger.
-
Think out-of-the-box
Technology makes it possible to offer a level of service
that is not possible (or even thinkable) manually.
By automating many routine tasks and some of the complex
analytical tasks, you can free staff to spend more
time on the "high touch" services students want. Take
this opportunity to imagine new student services,
rather than "Web-enizing" current practices. Remember:
If you automate bad or inadequate services, the result
is simply automated bad or inadequate services.
A good example, Kapio'lani Community College asked:
"Why not think about academic advising and orientation
services as special use cases of tutoring? After all,
they have many of the same components: assessment,
information, instruction, messaging, and tracking.
Is it possible that some of the same technical solutions
that support tutoring can be used to support the other
services? Are these always discrete services or can
they be blended into a more integrated model of 'learning
support services'?"
Another good example, Regis University asked: "How
can we provide the just-in-time kind of orientation
services students want rather than the overwhelming
one-time data dump traditionally provided by campuses?
How can we use technology to deliver orientation like
slow-release medication across the full spectrum of
a student's relationship with the institution just
as it is needed?"
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-
Create a vision for what
student services should be like
Technology is evolving so rapidly that what is impossible
today may be possible tomorrow and ubiquitous in a short
time. So ignore the limits for now and involve your team
in crafting a "high level" vision to put your campus on
the cutting-edge of service to students. Don't worry if
it can be done; just imagine it and let the IT professionals
worry about implementations or adjustments to your demands
later. Capture this vision in narrative and use this document
to inform and educate others about the project. See The
Art of the Long View for excellent information
on scenario building to introduce improved or new services.
Some factors to consider:
-
Are the services designed from the student's point
of view, but tempered with the knowledge of veteran
staff?
-
Are they seamlessly integrated, as appropriate?
-
Are they interactive, providing real services online
- not just information online about using available
offline services?
-
Do they provide an appropriate degree of self-service
with easy access to live support?
-
Are they personalized to subtract away superfluous
information?
-
Are they customizable (as appropriate) by the student?
-
Do they include the appropriate level of self-service?
-
Do the services accommodate all users - students, staff,
and others as appropriate?
-
Do the services take advantage of new technologies
and functionalities such as event triggers to both "push
and pull" services to and from the student?
-
Are they conceived to deliver the just-in-time service
that students want and deserve?
-
Are the services flexible to accommodate customization
by various departments or colleges?
-
Will the services automate tasks to free staff to spend
more time on personal services?
-
How will job responsibilities and skill requirements
change?
-
Weigh the vision against
key policies, practices and attitudes
The new vision is likely to require changes in policies,
practices, campus culture, attitudes, and perhaps even
people themselves. Identify as many necessary and desirable
changes as possible and what will be involved to make
them occur. Are there some that are set in stone? What
is the timeline for changes to the others? Develop strategies
to change those that you can and begin working toward
those goals. See policy challenges.
-
Revise the vision and/or
the timeline
Sometimes it is necessary to modify the original vision,
but it is important to be cautious when doing so. Change,
although not easy, is often inevitable. It just takes
time and effort. Can you identify workarounds that would
remain true to the original concept? Could you rollout
the vision in versions, addressing limitations over time?
That is, you can stage the implementation of online services
over time.
-
Determine the priorities
for your initial focus
There are several ways to determine where to start. To
develop personalized and customized student services,
integration with the student information system (SIS)
is key. If the SIS is stable - i.e., no plans to change
it in the near future - it makes sense to start with the
administrative core services. These services are usually
centralized and operate on established rules and laws.
Many institutions have developed "one-stop" enrollment
services merging registration, financial aid, and student
accounts as their first step in designing student-centered
online services.
Some institutions prefer to start with the services identified
during the assessment phase as the most important and
which the institution is doing well. These can usually
be put online quickly and help to generate interest in
the possibilities for other more complex services later
on. Others prefer to tackle those services identified
as important which the institution is not doing so well.
These require more effort in the planning stage, but also
have the potential for creating the most satisfaction
among users. Some might want to follow the order determined
as priorities
in research by the Southern Regional Education Board
(SREB).
In the LAAP project, students responding to surveys and
participating in focus groups at the three institutions
identified academic advising as the most important service.
In itself, academic advising is a huge service and institutions
may find it necessary to address it in stages. One way
to approach this is to identify
the various components of academic advising on your
campus and ask stakeholders to evaluate how important
each is to students and how well the institution does
it. It is also important to contrast academic and other
types of advising to better define academic advising.
Again the choice might be to focus on those that are important
and that the institution does well to do something quickly
or to focus on those that are important which the institution
does not do so well to make a bigger difference.
If your SIS is going to change, then you may want to start
by developing a standalone or outsourced service since spending
the time and money to integrate a solution with the current
SIS would be wasted. At Kapi'olani where this was the case,
the team focused on a pilot group of 90 medical assisting
students. They developed a small database that acted as
the SIS for service modules they developed in the LAAP project.
This experiment prepared them to refine the modules before
integrating them with their new SIS (implemented in the
final stages of the project) to serve the larger campus
community.
For more information on personalized
services and student information systems, see Bill Haid's
webcast.
Design and Development
Design
This is the exciting stage. Using your holistic (that is,
complete) vision as the context, you can now drill down into
specific parts of it.
-
Assemble a design team
At least some members of the vision team should serve
on the design team to ensure that the design adheres to
the recently adopted holistic vision (or, stated in software
terms, the design manifests the architecture specifications).
Other subject matter experts (SMEs), with expertise in
the practical aspects of the selected service areas, should
be added. If you are focused on decentralized student
services, it is important to have representatives from
the various departments or colleges providing the service(s).
A few representatives of IT should also participate on
this team, but primarily as resources. You should have
at least one person on the team who can bridge the natural
gap between education and IT professionals — or
at least have periodic access to such a person.
-
Focus initially on the
WHAT, not the HOW
This is the most important
guideline. Technology should enable the vision, not define
it. The SMEs should develop a vision
for the selected service(s) in as much detail as possible.
This may not be easy for some student services staff.
Most went into the field because they like people. Some
may be concerned that technology will interfere with that
in some way - a few may even fear losing their jobs. Others
are not sure how they can inform the process because they
know so little about technology. Assure them that they
don't need to know what technologies to use. This will
be the role of the IT staff in the development stage.
For now, you want them to imagine WHAT a new service SHOULD
be like - with both automated and manual components as
appropriate. In short, SMEs define WHAT you want; IT defines
HOW to do it.
Visits by outside experts who can talk about best practices
at other campuses and in outside organizations in the
service area(s) can provide the inspiration needed to
brainstorm new ways of operating. It is important to keep
these discussions focused on what the new service should
be like - not on how it is currently done or in the future
will be done. Some demos from vendors may be appropriate
at this time as a way to educate the design team about
some of the possibilities enabled by technologies - not
to limit the vision.
Develop a narrative that captures this new vision and
use it to inform stakeholders, to solicit feedback for
revisions, and to garner early buy-in from campus leadership.
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Use a common language to
work together
Each discipline has its unique vocabulary. Many terms
- even the most common ones - may have several different
meanings on your campus. Develop a project
glossary and record key terms (and labels for also
known as (a.k.a.) terms). This handy reference will be
particularly helpful as the project starts and progresses
to help ensure that everyone is thinking about the very
same thing. This step is time-consuming and frustrating
but be patient to reap the rewards. Do not skip this step!!
Another way to bridge the language gap among SMEs and
IT staff, in particular, is to use scenario building and
the Universal Modeling Language (UML) for expression of,
and communication of, the scenarios. UML is a standardized
graphical language that allows one to illustrate complex
ideas in a simplified manner. See publications for more information about UML and scenarios as well as
Burnie Blakeley's webcast on bridging the communications gap between student services
and IT staffs.
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-
Use
scenarios to describe the vision in more detail
The scenario building process provides a way to focus
on aspects of the vision in more detail so that descriptions
of functional needs can be more concrete and well-defined.
Writing a scenario is somewhat like watching a scene in
a play. Actors (students, staff, others) perform on the
stage. Behind the curtain (in the technology system),
necessary activities occur to support the actors. The
scenario expresses itself as a series of "message pairs"
exchanged between the actor (the student, staff, or another)
and the system (the student services online).
The scenario is a series of steps initiated by the actor
(through step 1 and subsequent odd-numbered steps) and
responded to by the service within the system (through
step 2 and subsequent even-numbered steps). Step 1 and
step 2 constitute the first message pair. Step 3 and step
4 constitute the second message pair; and so on. First
the actor "speaks" (sends a message to the system), then
the system responds, not unlike a dialog in a play. Then
one or more additional message pairs (or pairs of steps)
are exchanged between actor and system until the intended
goal of the scenario is accomplished.

Every scenario has a goal of accomplishing some part of
or all of a student service. For example, the scheduling
of an advising appointment can be the goal of a scenario
and the fourteen message pairs (28 steps) between actor
and system can accomplish that goal.
By writing scenarios to describe the most frequent and
critical interactions between a user (student or other)
and a service, you help team members to identify and clarify
the commonalities and differences in their visions. This
is especially helpful for services such as academic advising,
which are distributed across campus.
Moreover, scenario documents can be a useful way to communicate
with the IT staff and prospective vendors about the kind
of functions you would like to have supported by functionality.
The functions are expressed in terms of the system user's
perspective, not in terms of the internals of the system
itself. It is not important to define what the system
is, rather use the term abstractly and focus on what the
system should do. The more detail you provide, the less
likely there will be misunderstandings in what you would
like the system to do.
For more information on scenarios, see how K-State used them and see a blank scenario
form.
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Determine key assumptions,
requirements, and issues (ARIs)
As you work through the scenario process, record the key
assumptions (what you think to be true or anticipate to
be true in the future), the requirements (what a system
must do - automated and manual processes), and what the
unresolved issues are.
Document the source of the assumptions, if known, and
validate these assumptions periodically throughout the
project.
Express the requirements in simple statements derived
from the scenarios that have been written and express
these requirements as USER requirements, not SYSTEM requirements.
Express only user requirements and leave the technical
requirements (to support the user requirements) to the
IT staff. Always use an "outside-in" view and leave the
"inside-out" view to the IT staff. Complete the scenarios
and then digest the user requirements from those scenarios.
The scenarios provide requirements details; the user requirements
list (expressed as a list of single sentences, one for
each requirement) summarizes the requirements.
Work to resolve as many issues as possible by assigning
them to a single member of the team or others outside
of your team, as appropriate. Work to resolve as many
issues as possible but if no resolution is found, then
document these issues as possible risks. These documents
can serve to inform your IT staff, be addendums to RFPs,
and provide in years to come the historical perspective
for why some decisions were made.
-
Build in quality assurances
Good student services support learner success and retention.
What are you trying to achieve with your new services?
How will you know that what you are planning to do will
be effective with certain types or all students? What
tracking mechanisms will be built in?
With technology it is easier to track effectiveness than
with manual processes. Determine the outcomes for your
new services and define the metrics for evaluating them.
When your new service is operational, this information
can help inform your revisions, provide direction for
staff training about the most successful interventions,
or demonstrate how technology can enhance services and
sometimes lower costs. See the K-State outcomes profile and Regis' cost
savings.
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Think versions
Usually it is not possible to do everything at once. By
rolling out the functionality in stages, you have the
opportunity to deliver some improved service more quickly
and stably. This staged implementation serves to demonstrate
progress and to stimulate interest and enthusiasm. It
also gives you time to learn from the users and to revise
your vision in ways you may not have imagined. A stronger
end product can result.
To do this successfully requires a plan. Determine exactly
what functionality you will roll out in each version and
develop a communications strategy to keep key stakeholders
and users informed of what is in each version and why.
This will help to manage expectations and ensure a smoother
transition from current operations to the ultimate vision.
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Consult with the IT staff
on HOW to support the new service
The scenarios (and associated ARIs) provide a good basis
for discussion with your IT staff about what you want
the new service to be like. Specifically, the scenarios
demonstrate exactly what is expected in the way of interactions
between the student services system and the user. Each
step (set of information exchanges) of the scenario identifies
what the student (or other) user does and what the student
services system does in response.
By examining each scenario, the IT staff can begin to
determine what kind of technical requirements would be
needed to support each step of what you want to do for
each step of the scenario. The technical requirements
support the user requirements. The assumptions, requirements,
and issues documents will also be very helpful to the
IT staff professional to either understand or challenge
each A (assumption), each R (requirement), and each I
(issue).
Once the technical requirements for the system are known,
the IT staff can evaluate and recommend steps of the IT
system implementation. Some of the considerations:
-
Does the software needed to support the scenarios
(and each step within them) already exist among that which the institution owns?
-
Is there software already in the marketplace that
the institution could buy to support
the new service? Use EduTools to compare software.
-
Does the IT staff have the expertise and time to build an in-house solution? And,
very importantly, to change and maintain it?
-
Should the institution partner with
a third party (e.g., a vendor, another institution,
or a consortium) to develop a solution?
-
Should the institution simply outsource the service to a service provider?
What are the costs for each of the options above? What
are the compatibility issues with the student information
system, portal, and other technologies? Will an RFP be
required? How would these options affect the time frame
and staffing choices?
-
Determine best option(s)
For a high level and quick summary of the options, a technical
options matrix can help facilitate the communication
between the IT staff and the Design Team. For complex
requirements, much discussion between the IT staff and
the Design Team may be necessary to compare options at
the level of detail necessary to make the best decision.
In some cases the IT staff will need further work or additional
scenarios to help narrow the choices. Tradeoffs in functionality
are likely and it is critical that the IT staff make all
choices known to the Design Team as they discuss their
recommendations.
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Development
How this phase proceeds will vary with the option(s) chosen
above. This section is written from the perspective of an
institution that chooses to build its own "homegrown" solutions
so not all of it will be relevant for the other options.
-
Appoint a development team
This new team - the HOW team - will be composed primarily
of IT staff with the specific architecture, design, and
programming expertise needed. It should also have SMEs
from the Design Team to help guide the IT staff in discussions
about the details of satisfying the requirements, as such
are expressed within scenarios.
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Establish a realistic work plan
In most cases, each of the team members will have other
responsibilities and this project will compete for their
time and attention. The project director must work with
the team to establish a realistic work plan with discrete
checkpoints. To keep the project on track, hold regular
meetings to report progress (to the team and to outsiders
such as stakeholders), while adjusting the timeline or
securing additional resources as desired or necessary.
It is also critical to build in adequate time to seek
required approvals and to keep track of these approvals.
- Develop the “storyboard"
The scenarios tell the story at a high level and provide
guidance about the overall framework and functionality needed
in the system. The developers (programmers and designers)
will need more detail at this stage. Storyboards (which
can be viewed as a series of scenarios, somewhat like a
collection of scenarios within an act of a play), are a
set of consecutive depictions of important changes along
paths through the system and provide a closer look. The
more detailed the storyboards, the more likely the developers
are to provide a satisfactory solution.
In many cases, the team will want to meet with stakeholders
to review the storyboards and may need to work through an
intense period of short consultations to make the necessary
modifications. For example, what directions will a student
see on the screen for completing an application? When the
student submits the application, what message will be displayed?
Will the student also receive an email message confirming
receipt of the application? If responses in the application
trigger different paths in the system, will different messages
be needed? If so, what should they say?
-
Determine a common "look
and feel"
Work within the institution's established or evolving
guidelines for a common "look and feel" to establish a
cohesive image for student services. Use identifying graphics
to distinguish specific services.
-
Create a prototype
A mock Website can be very useful in demonstrating how
the new online service will work. It does not need to
be fully functional - it can be a "skeleton" and only
appear externally to be complete. For example, if students
will be able to search for classes, use a defined path
with links to static pages to give the impression of search.
This is a good way to test the concept with prospective
users and stakeholders, refine current plans, and add
requirements not identified in the design phase for incorporation
at this stage or in later versions. This is an outside-in
viewpoint.
-
Refine the budget projections
Now that the requirements are better known, a more specific
budget can be determined. Be sure to include projections
for scaling the service, maintaining it over time, and
developing and providing staff/student training. In addition,
project cost savings or the benefits derived from improved
service so that decisions related to the budget can be
made within the larger context of organizational change.
-
Seek final approvals
Ideally, key stakeholders have been involved along the
way and can give or help to achieve final approvals. For
those who have not been involved, develop short project
descriptions with links to the prototype, FAQs, and other
supporting materials. You also might use demos from outside
the institution to stimulate enthusiasm for buy-in to
any new technologies that are not familiar to the approvers.
-
Refine the requirements
Depending on the outcome of the budget and approval process,
it may be necessary to scale back, restate, or expand
the requirements one more time. Another possibility is
to break the requirements up into versions, taking care
to include as much of the infrastructure as possible in
the initial phases.
-
Develop and test an alpha
version
Develop a working version of the system and test it with
different users . Be sure to include off-campus students
and students with disabilities as well as staff. Keep
a detailed list of change requests and determine which
should be addressed now and which can wait for later versions.
-
Create an internal marketing
plan for the new service(s)
Determine the best time to introduce the new service and
begin to build awareness about the features it will include.
Be careful to set realistic expectations.
-
Pilot the new service
By piloting the new service with a selected subset of
the campus population, the developers will have the opportunity
to fine tune the technology solutions before full roll
out. This also allows the developers to observe the use
of the service at different times during the academic
year when simultaneous use and system load may make additional
changes necessary before full deployment.
Implementation and Evaluation
Implementation
-
Train the users
Prior to implementation, provide as much training as necessary
to staff and students to use the new service successfully.
In many cases, staff will require more training than students
- especially when new job skills or responsibilities are
involved. See article in Resources for more information.
-
Deploy the new service
Once appropriate revisions and expansions have been made
to the pilot version, deploy the new service to the broader
constituency. Be sure to include a feedback mechanism
to amass input from users for problems, requests for additional
functionality, and success stories.
Evaluation
- Begin again!
Input from users, best practices at other institutions,
and new ideas from staff are likely to keep new online services
under construction for some time. New technologies will
also make it possible to add features not yet imagined.
Gather all this information and the vision team together
to begin again on the ongoing path to best practice in online
student services!
A Cheatsheet for
Implementing Student Services Online
It is helpful to know the entire progression of implementing
student services online (as contrasted to just online student
services). This progression is shown below and is summarized
as follows:
- Form a vision team and develop your campus' vision for
student services online.
- Determine initial student service focus and assemble a
project design and development team.
- Create a glossary of terms for student services and define
the scope, budget and timeline.
- Write scenarios and record ARIs (assumptions, requirements
and issues).
- Identify affected policies and takes steps to address
them.
- Buy, build, or partner in the development of a technology
solution to support plans for new service(s).
- Test the new service with a pilot group of students.
- Form an implementation team and develop an implementation
plan.
- Deploy your new service(s), gaining a yield of integrated
IT systems, simple procedures, and online services.
- Keep your institution happy with well-served students,
faculty, staff and others by upgrading the service(s) on
an ongoing basis to maintain state-of-the-art services.

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