"Providing Student Services to Distance
Learners"
Transcript of LAAP Connected Learning
Solutions Project Webcast
Slide: WCET
presents a Webcast Series: Providing Student Services to Distance
Learners
PAT: Hello, and welcome to the WCET webcast series,
"Providing Student Services to Distance Learners." I am Pat
Shea, the Assistant Director for WCET and I'm coming to you
today from our east coast office in Summit, New Jersey. Also
joining us from WCET's headquarters in Boulder, Colorado,
is my colleague Sue Armitage. Hi. Sue. I see you're saying
it's pretty cold and gray there today.
SUE: Oh,
it's terrible. I mean, I looked at the forecast. Snow is not
predicted, but it's a very cold, gray day. I'd like to say
hello to everybody who's joined us today. Looks like we've
also folks from Oregon, Montana, Pennsylvania and if other
folks would like to tell us where they're from, please go
ahead and enter that where it says "send a message." Just
type in where you are, hit enter and it'll show up in the
chat box.
Slide: LAAP
Project Demonstration: SCT's Connected Learning Solutions
PAT: I
see we have a couple of members from Arizona with us today.
Our special guest is Peggi Munkittrick, SCT's Senior Director
of Teaching and Learning Strategy at SCT in Towanda, Pennsylvania.
Welcome, Peggi.
PEGGI: Thank
you, Pat. I'm really happy to be here today.
SUE: Just
so we can get an idea about you in the audience, but, mostly
we'd like to find out how familiar you are with this webcast
environment. If you have participated in a WC webcast before,
please click the green "yes" button — you see it's sort
of in the lower right hand corner of my picture — click
"yes" if you have participated in a webcast before, or "no"
if you have not. And that will give us an idea about how much
direction we need to provide you to be able to participate
in the webcast.
So go ahead and click now, and you'll see, I just clicked
"yes" and a "Y" came up by my name in the box of names to
the left.
PAT: Well, during
today's session, we invite you also to make comments related
to this presentation in the chat box. Many of you are experts
in this field of integrating technologies with student information
systems and using other types of third party services. And
so this is a good opportunity to share your knowledge and
experiences with other people in the audience.
If you do have connectivity problems during this presentation,
please click on the "help" button and send an email message
to tech support, and someone from U Live and Learn will be
in contact with you.
SUE: And I can
tell by the quick tabulation in the gray bar down at the bottom
right, we have eight people who said "yes" they have participated
and three who said "no." So I think we've got a pretty good
level of comfort in knowing how to participate in the webcast.
One thing that may be new to people — in the black
bar there's a little icon that says "IM," that's for "Instant
Messaging." If you click that, you pick someone who's name
you see in the box and your message will go only to that person.
I'd also like to mention a quirk of Internet technology. This
webcast is not a television program where all the content
— that's the voice and visuals — is broadcast
in one stream. Instead, our voice and visuals are broken up
into packets, so travel the Internet backbone at different
rates and reassemble on your computer. So if what you see
and hear don't match up exactly, please be patient knowing
that it's our intent that they will all align shortly. But
everybody's on a different connectivity system so probably
everybody's going to have a slightly different experience,
in the webcast anyway.
Slide: LAAP
Project Partners/Deliverables
PAT: Okay,
thanks, Sue. And I'd like to take this opportunity, too, to
thank our technology sponsor and webcast producer, U Live
and Learn, Denise Easton and John Pine, help us bring you
this monthly webcast series, and we really appreciate all
of their efforts.
This webcast series is now focussing on our LAAP Project,
"Beyond the Administrative Core: Creating Web-based Student
Services for Online Learners," which is funded by the US Department
of Education. In July we heard from Burnie Blakeley, who helped
the LAAP Project partners begin creating their new web-based
student services from a technical point of view.
Over the last three months, we've heard from each of the
institutional partners and now we're hearing from our corporate
partner. So those four partners in the project are Kapi'olani
Community College, which has about seven thousand students,
and it's one of seven community colleges in the University
of Hawaii system; Kansas State University which is a large
land grant university with more than twenty thousand students;
Regis University is a private Jesuit institution located in
Denver, Colorado, and it has about ten thousand enrolments
in its School for Professional Studies which was a target
audience for this project; and then SCT and we're going to
hear all about their approach today from Peggi.
The schools are very different in size and admission and
the types of students they serve, and in addition each of
them has a different student information system, and when
we began this project none of them had an SCT system. So our
big challenge was to find a way to help one another through
the process of designing new services when we didn't have
all the same commonalities. There are four deliverables in
a three-year project which ends at the end of this month.
They are commercial solutions for student services developed
by SCT, a set of home-grown solutions developed by the institutional
partners, a set of guidelines for other campuses developing
student services, and case studies tracking the changes that
occur as a result of implementing new web-based services.
Slide: WCET:
The Cooperative advancing the effective use of technology
in higher education
For those of you that are not familiar with WCET, it is a
cooperative of higher education institutions, agencies, non-profit
organizations and corporations involved in distance learning.
And our focus is on advancing the effective use of technology
in higher education, and you can see some information about
us now on the screen, and I hope you will visit our website
to learn more. We just had our annual conference this last
month in Denver, Colorado, and we had several sessions that
focussed on online student services and the slides and other
materials from those session are now up on our website, so
you might want to check those out.
Slide: LAAP
Project Demonstration: SCT's Connected Learning Solutions
And now it's time to tell you a little bit more about Peggi.
Peggi has twenty-two years experience in the education field,
sixteen of them using distance education technology. She is
a skilled administrator of distance education programs. Peggi
implemented compressed video conferencing and web-based programs
for Marywood University which is in Pennsylvania. Is that
right, Peggi?
PEGGI: That's
correct. Scranton, Pennsylvania.
PAT: And
that's where she was the Director of Distance Education. She
joined SCT in August 1999 as SCT's Senior Director of Teaching
and Learning Strategy. And she plays a pivotal role there
in defining SCT's connected learning strategy and in contributing
to SCT's vision for an e-learning infrastructure.
Peggi serves on the Electronic Student Services Advisory
Board for WCET's EduTools Project, and on the WCET Steering
Committee as the Corporate Vice-Chair. She also remains active
in K-12, serving as the president of the Towanda Area School
District Board of Education. Peggi holds an MF in Instructional
Technology from Marywood University , as well as a Masters
and Bachelors Degree in Education from Mansfield University
. She is currently pursuing her doctorate in Educational Administration
at Temple University . We're very pleased to have you here,
Peggi, to learn all about what SCT has been doing in this
project.
Slide: Agenda
PEGGI: Thank
you, Pat. The agenda today, as you can see on the screen,
is first, I'm going to talk about SCT's participation in the
LAAP grant and talk about how that shaped our our vision for
an e-education infrastructure. And then after I talk about
that work, I'm going to actually share what we have contributed
as a participant in this grant in terms of the e-education
applications, the student service applications that we have
brought and are bringing to the market. And then, finally,
some of the lessons learned that we've learned, but also been
able to share with the other participants in this project.
And of course, we'll close with any questions or comments
that the rest of you might have.
Slide: "Companies spent the 20 th century
managing efficiencies. They must spend the 21 st century managing
experiences."
So the first thing I want to share with you as we start this
is sort of our guiding principle for how we stay focussed
on the things that we believe are most important. And I'll
read this to you first: "Companies spent the 20 th century
managing efficiencies. They must spend the 21 st century managing
experiences."
Now, I have found this particular quote particularly compelling,
and for those of you that are familiar with SCT, you recognize
that we have built a strong reputation on our ability to develop
software and bring to market software for higher education
that enables them to manage their business processes, their
back office requirements. And so that was a way of managing
efficiencies. And we positioned ourselves very well doing
that and served the market very well.
However, the market, higher education, is changing, and as
such we need to do the same. And what we've recognized is
it's really no longer about managing those efficiencies and
just offering back office administrative solutions to higher
education. In fact, we really need to think about how we provide
a total solution that meets both academic and administrative
needs of higher education, and enables the end user, whether
that be a faculty member or a student, staff or administration,
alumni, whomever your constituents might be, that enables
them to be successful and provides them with an experience
that will cause them to return and take advantage of the services
and the information that you want to offer. So we really let
that be our guiding principle and I found that to be a particularly
powerful statement that I wanted to share with all of you
today.
Slide: Initial
Challenges
As Pat indicated, there were some initial challenges when
we first began this particular project. And the first, as
she mentioned previously, was that none of the partner institutions
were using SCT solutions. In fact, none of those institutions
were even using the same ERP. And by ERP I mean the back office
administrative system, whether that be a student information
system, financial aid, human resource, finance, whatever that
might be to manage those administrative tasks for an institution.
None of these were using either an SCT system or even the
same system between them.
There was also some initial distrust of SCT and vendors in
general. And that was based upon an experience that said that
they didn't trust that we had the ability to offer non-proprietary
solutions. So, for example, when I sat at the table with our
three institutional partners, they could not understand and,
in fact, it was a struggle for us to recognize how we would
work together. Because typically, what a vendor does, is they
offer solutions that expand the value proposition of their
own market segment. So, you know, we typically don't bring
to market something that's going to work with a competitive
system. Right? So that was the way it used to be. And, again,
none of them had an SCT system, so that they really did distrust
our ability to be able to offer them something that would
be valuable for them.
There was also an existing frustration with campus solutions
that didn't talk to each other. So, for example, they had
systems in place at that time, student information systems,
that did not talk with their e-learning systems. And by e-learning
systems I'm referring to the WebCTs and the Blackboards and
others that offer that type of functionality. So those were
two separate systems on a campus and they were facing a very
real world, where they had to maintain those two technologies,
maintain those two databases, often required different sign-ons,
different passwords, different URLs. And so they were very
frustrated because if that was a nightmare to manage those
two systems, we would begin thinking about all the other systems
that would offer services that they wanted to provide to their
students and faculty. It really became a very daunting task
to consider.
PAT: And, Peggi,
just to kind of emphasize that, at Kansas State University,
for example, they had student data in seventeen different
databases that didn't necessarily talk to one another.
PEGGI: And just to emphasize
that a point further, we have a client right now that has
one hundred and forty-four different databases. And we're
working with them to make sure that they all talk to each
other. So, at that time, the systems didn't. And so that was
a challenge. And so, you know, just bringing student service
applications to the market, for example, just giving them
another twenty student service applications, was not going
to solve that problem. In fact, it made the problem worse.
So that was an initial challenge. Even if we were to bring
these student services to the market, these student service
applications, the fact of the matter was are institutions
going to want to take advantage of those when it only made
the problem worse? When you talk about integration.
Slide: SCT
Connection for WebCT
So, I went back to Philadelphia, which is actually, Malvern,
where our home office is, and we began to brainstorm about
what we could do to help alleviate that and knit that core
basic problem of integration and interoperability. And what
you're seeing now is what we first brought to the market and
we call it the SCT Connection for WebCT. And if you look on
the far right of this picture, in the orange box, that's where
the SCT Banner or Plus student information system would reside.
And does reside. On the far left, in the blue box, is where
WebCT Campus Edition would be.
So as we started thinking about how can we make an e-learning
system talk to a student information system, or an ERP, of
course, we looked at our own system, which is Banner and/or
Plus, and then looked at initially WebCT to kind of see how
this would work. So there's your two separate systems, your
orange box and your blue box, and what we did then was develop
what you now see in the middle, in the yellow. And that's
a middleware technology that's based on standards and, in
fact, this is based on the IMS standard which I'll talk about
a little bit more about in the presentation.
But, imagine, if you will, this works very much like your
post office works in delivering your mail. So what this technology
does, this technology, and that in the middle, is that it
actually takes messages from the Banner information system.
Those messages occur when you change a piece of information
in the database, okay? So when that piece of information is
changed, there is a trigger, it triggers an event, and that
event is picked up by this message gateway and delivered to
the application that cares that that piece of information
was changed. And in this case, it's WebCT. WebCT picks up
that piece of information and applies it to its own database.
And that works in the reverse as well. So much like a post
office does, you can send mail or you can receive mail and
the goal of the post office is to make sure it's delivered
accurately and as quickly as possible to the people who need
to have it, okay? So this was our first attempt at trying
to make two disparate systems talk to each other. And we were
very successful in doing that. We brought it to market and
the first thing that we had to do — it's bulleted out
on the slide for you — is that students are successfully
registered, for example, in the Banner or Plus system, it
automatically sends a message to WebCT and they are added
to the roster within the WebCT course environment. It also
gives them immediate access to that e-learning environment.
So immediately upon successful registration a student can
go into their course environment and begin to review the syllabus.
It also synchronizes in real time the drop/add process. So,
as students drop or add a course, it will automatically keep
updated in real time that course roster.
It also enables in WebCT for faculty members to actually
submit their grades, so they can go into the WebCT environment,
track grades throughout the duration of the course and then,
at mid-term or final, they submit that grade, it's passed
over to that middleware technology, that SCT Luminis Message
Broker, and it is then delivered to the SCT Banner or Plus
system where it's processed and posted. Okay? That happens
in real time, eliminates the manual data re-entry, eliminates
downloading and colouring in bubble sheets, eliminates the
need for the technology people to worry about passwords and
separate URLs and single and multiple user IDs, all of that,
because it tracks all of it automatically and in real time.
Now, we brought this to market, as I said. It was very successful.
We've already licensed over a hundred and fifty or have sold
a hundred and fifty licenses to this technology. And so we're
real happy about that because it really was a proof of concept,
whether using standard space technology you could get two
disparate applications talking to each other. But our goal
was always not to stop at two. We recognized that there were
many applications that campuses had that they needed to have
talk to their student information system.
PAT: Peggi,
one thing. I was just thinking about that and one of the early
ideas that SCT had about this was that there would be an increasing
number of institutions that wanted to collaborate in the delivery
of either programs online or services to students, and they
would need some kind of technology that would allow them to
exchange data from unlike systems in real time, and so this
responded to that early vision.
PEGGI: Absolutely.
And if you look on the next slide coming up...
Slide: New
SCT Connections
PAT: It
would be interesting at this point to ask how many campuses
out there have an SCT system.
PEGGI: Absolutely.
If you're using an SCT student information system, or in fact,
any of the SCT products, if you would click "yes" and, of
course, if you're using any other system, including a home-grown
or legacy system, click "no."
SUE: And
if people don't know, they can click the question mark.
PEGGI: So
while those responses are coming in, let me explain the slide
as you see it. And I'm actually going to talk about that left
hand side first, and then we'll talk about exactly the point
that you just made, Pat.
For example, our vision was always that this technology would
support multiple campus applications. So if you look again
back on the left, you see that I now have three campus applications.
They could be anything. It could be a library, it could be
a parking system, it could be a bookstore. It could be any
type of service application that you would be using at your
campus. And if that application had the ability to communicate
with standards-based messages, those IMS messages, then there
would be nothing to technically prevent them from being able
to use that same middleware technology and communicate with
the back office system, in this case, a Banner or Plus.
Our vision was always to be able
to support those multiple campus applications. But what Pat
made a point about, it's very true, is because that middleware
was based on standard technology, then it could also be potentially
supportive of multiple student information systems as well.
PEGGI: You're exactly right, though, Pat. If every
campus had a different student information system and they
wanted to talk to, let's say library system, or they wanted
to be able to exchange messages between themselves, then that
technology should be able to support that, because, again,
it's just like a post office. It can take that message from
any one of those systems and be able to deliver it to any
other institution or any other application that cared about
that particular message.
PAT: So
if we'd had this at the beginning of our project, we could've
all worked together in a different way.
PEGGI: That's very true.
SUE: I
think we have some polling results — just one. A member
of our audience says they have an SCT system. The others don't
have one or don't know.
PEGGI: Okay.
Very interesting. Very interesting. Well, for those of you
who don't use an SCT system, I'm particularly glad that you
were able to join us on this call and hear more about what
SCT is doing.
Slide: New
Challenges
Okay. Well, we brought this to market and sure enough there
were new challenges that we now had to face. One was that
we recognized that it didn't fully satisfy the intent of the
FIPSE LAAP grant. So, for example, one of the things that
we were trying to do, where we were hoping to do as part of
this grant, was to bring to the market a suite of student
services. Well, certainly this technology enabled an institution
to take advantage of offering in a very interoperable way
that suite of student services. But it didn't actually bring
that suite of student services to the market. So it didn't
really fully satisfy the intent.
The other challenge was that we still had two years remaining
in the life cycle of the grant. So we had done this in our
first year. And so we have two more years where we could explore
further how we could support higher education in offering
student services in an integrated way.
Finally, as a company, we were facing the challenge that
we were transforming ourselves as we were trying to meet these
evolving market demands. So higher education was becoming
more and more attuned to the need for integrated systems and
the need for delivering services to all of their students.
Not just distance ed students but for their traditional on-campus
student population as well.
And as students became more demanding of the services they
wanted access to, higher education institutions were becoming
more demanding of us and vendors like us in terms of the technology
that we could offer them in order to accomplish and meet those
needs.
So we were needing to transform ourselves. We were no longer
an ERP company. And we really had to look at what was it really
that we needed to think about in order to bring higher education,
the total solution that they needed, to meet all of the demands
of all of their constituents, not only on the administrative
side of the house, but on the academic side as well.
Slide: SCT's
e-Education Infrastructure: A User-Centric Approach
And so, what we were able to do was to go back to the table
and talk about where we needed to be moving as a company and
where we needed to be moving in terms of how we offered solutions
to the market. And what we developed was input from the western
cooperatives and the institutional partners in this grant
was the e-Education infrastructure.
Now, before I go and explain this particular graphic, I want
everyone on this call to recognize that this is a vision for
how SCT needs to think about how we bring solutions to the
market for higher education. We really need to look at that
whole big picture and how it all fits together. Each of you,
as you look at this, really should promote a level of discussion
on your campuses about how you set priorities for your technology
planning. So I do not want you to walk away from the next
few minutes of this conversation thinking that you have to
do each and every thing that I talk about in this picture.
What it means to do is prompt you to have those kinds of
discussions at your campus to talk about what is the mission
of your institution, what are the important services that
you need to provide to your faculty and to your students and
how are you going to prioritize them?
PAT: Peggi,
we might want to point out here that your slides are actually
on our site. So if people are having trouble reading this,
they can get a copy of the slides later.
PEGGI: Absolutely. And
thank you for reminding me of that.
SUE: The
slides are currently up at the wcet.info site. And just follow
the links to the LAAP Student Services Project.
PEGGI: Okay.
So the first layer that you need to think about in the e-Education
infrastructure is where you think about the type of constituents
who are going to take advantage of the services that you want
to provide.
For the purposes of this grant, we were really focused on
students. But what SCT recognizes and what all of you recognize
is that it doesn't stop there, that once you make a service
available, there are all kinds of people who might want to
take advantage of that service or get access to the information
that you want to provide online.
You really need to think about who are the populations that
you're trying to serve. So beside your students, you know,
it's the faculty. It's administration and staff. It's prospective
students. It's alumni. And the list goes on and I'm sure that
this particular list is not comprehensive.
But any time you think about any particular service that
you want to offer, you really need to think from all of these
different perspectives, you know, is this a service that they
might want to take advantage of as well, and does that have
implications about resources, okay?
PAT: I think,
Peggi, that's a lesson we learned at the campuses, in this
project, is that we initially thought of the students as being
our primary audience, and in a way they are the primary audience.
But sometimes designing new student services means designing
new electronic tools for the student service personnel so
that they can provide better services to students.
PEGGI: That's
absolutely true. And what we've learned, and you can tell
from my title - I'm the Senior Director for Teaching and Learning
Strategy - what we found is that there's really no service
that we've discovered that that you can offer to students
that your faculty aren't also going to want access to. It's
just very limited, or an advisor or a student development
officer, you know. But there are always going to be in any
given service multiple people who are interested, maybe in
a different way and we'll talk about that more as I talk about
exactly the services that SCT brought to market.
In the next layer is the presentation infrastructure. Now,
in the presentation infrastructure, this is where you start
thinking about exactly what is that visual presentation, the
visual representation of your campus online. This is also
where you think about role-based access for your constituents.
In the case of a portal, do you want, when people come to
your site, that it recognizes their role? And then is able
then to offer them different information or different levels
of access based on whether they're a faculty member, whether
they're a parent of a student, whether they're a local community
member, etcetera.
You also want to think about whether this presentation layer
needs to be personalized. Do you want it to recognize people
by name? Okay, so not only by role, but specifically by who
they are.
You obviously want it to be secure, so you need to think
about security issues. Single sign-on, and what levels of
access that they're actually going to be given to what information.
And another really important piece of this infrastructure
to think about, the presentation infrastructure, is this whole
concept of customization. So do you want to be able to give
the people who come to your site the ability to customize
their experience in some way? Okay? So can they actually sign
up to receive different pieces of information or request access
to particular groups?
So those kinds of services become important to think about
in terms of the level of customization you want to offer to
people who would come to your site.
Then we get to the middle layer which is the application
layer. This is where a great deal of my time is spent at SCT.
This is where we really start to think about what are all
the different kinds of applications/services that might fit
into this technology or this e-Education infrastructure. And
we've actually identified four major categories of applications
And this is a direct result of the work we did with the Western
Cooperative and this grant. What we found is that, for the
most part, it fits into these four broad categories: either
academic, administrative, personal or community. Now, before
I talk a little bit about what types of applications would
fit under each of those categories, I want you to also take
note of those blue arrows, because those blue arrows mean
that that list goes on and on. It is not exhaustive.
Now, under personal, there's not just three. There are many.
So I've given you samples of what might fit under each of
those categories, but at your own institution - and this is
where part of that discussion needs to take place - you will
decide for yourselves, under each of those categories, are
there applications or services or information that we should
be providing in an online format to our faculty, to our students,
to parents, to whomever? Okay? And what should they be? Do
they clearly tie to our mission and our culture? Okay? And
then how do we prioritize them, then? Based on that. So this
is where that discussion really becomes rich and actually
becomes a critical part of the dialogue that should be happening
on your campuses.
So, in the academic category, this would be those applications
that directly support the teaching and learning process where
the primary user would be a faculty or a student. Okay? And
we'll talk more about examples of these later on.
In the administrative category this is typically where SCT
has built its reputation up 'til now. So this is your ERP
system. Your student information system, your financial aid,
your human resource system, those kinds of things that you
want to make available, maybe more to your administrators
and your staff.
In the personal category, these are the kinds of applications
that a single user might want to take advantage of. So I,
Peggi Munkittrick, want to access a counselling resource at
your institution. That's sort of a one-on-one kind of experience,
and it's something that I want that's personal to me. So it
would fall into that category.
In the last category, community, this is where you provide
services that enable students to be able to engage in the
social life of your institution. So where can I actually meet
with others in my peer group and participate in some activity
or some club. So, generally, this is a many-to-many kind of
organization or service that you want to provide.
PAT: This might also be where your alumni fit.
PEGGI: Absolutely. Or at least, all in my applications.
And then shared applications which is the red box that kind
of goes underneath it, classes all of those because these
are the kinds of things that support communication, so your
e-mail system and how you're going to provide that service
to everyone at your institution, or calendaring, or payment
processing. So those kinds of things, again, that support
communication or some sort of technology that will run across
all of the applications and all of the services that you might
want to offer.
This whole section is also where we really get concerned
and pay a lot of attention to how we support the integration
and interoperability of all of these applications, because
again, as you make decisions about which of these are important
at your institution, the secondary question needs to be how
do you make sure that the technology is in place to support
a very tightly integrated system, so that you're not managing
all of those disparate databases. You know, so the experience,
once again, for your end users is a very seamless, intuitive
experience for them. They don't care about how many vendors
are helping you to support this environment. They don't care
that they're in WebCT or they're in the SCT self-service products
or they're in a campus pipeline. They don't care. They want
to know they're at your institution, taking advantage of the
information and the services that you are providing
to them and that their relationship is with you, it's not
with us. So that becomes very critical at this layer.
As I'm going to go through the next three very briefly. The
data storage infrastructure is where you begin talking about
the databases that you have on campus and what your strategy
is for choosing and maintaining those databases, as well as
your directory servers, you know, e-mail systems, you know,
etcetera, etcetera. So you do need to think about what the
implications are for those decisions are for at your institution
and plan for those in the future.
Obviously, to support that, you also need to think about
the hardware. Now, when you're thinking about your hardware
and planning for hardware, you're thinking of things like
the servers that you're going to have at your campus, how
you're going to support desktop use, how many computer labs
do you standardize on a particular type of computer, are you
going to support wireless devices, and do you need to worry
about a wireless network, for example? Speaking of networks,
you've got to talk about that. You know, hubs and routers
and Internet access and broadband and all of those kinds of
things need to be planned for from an IT perspective.
And then finally, up the left hand side of this graphic,
is where we really think about the services that you need
to think about offering in order to support all of this and
to ensure that your faculty, your students, your administrators,
your staff, are going to be successful in this online environment.
Now, when I talk about these particular services, I'm really
talking about the training and the support that you're going
to give to your users or provide to your users so that they
can be successful. So it might be product training, to make
sure that they're comfortable with the products and the tools
that you're going to offer them. But it could be all kinds
of other consulting services as well - academic planning,
for example. So you need to think about — it could be
a help desk service would be another one — so you need
to think about what are all the kinds of services. Another
one that was particularly important at Marywood University
is instructional design and being able to provide instructional
design services to our faculty as they were developing online
courses.
So those are the kinds of things you need to think about
how you're going to support those, as well. It's not a piece
of computer, it's a piece of equipment, right? It's not a
wire, but it's critically important to everyone's overall
success.
Slide: e-Education
Applications: Academic
So, that's the e-Education infrastructure, that's our vision
for how we are thinking about how all of this needs to fit
in terms of how we're going to bring solutions to the higher
education market. What I want to share with you now in the
next few slides are exactly some of the things we've begun
to do to actually meet that vision. And to help you tie back
to that, if you look in the lower right hand corner of this
visual you will see a very small snapshot of that e-Education
infrastructure.
And if you look in the middle section, again, the little
box that's got the purple lines in it, and right above it
there's a white arrow. So right now I'm going to share with
you some of the things we've done to bring some services to
the market that support the academic category of that application
layer. Okay?
So the first thing we did, and I've actually already talked
to you about it is in the area of course management we brought
to the market the SCT connection for WebCT. So working very
closely with Campus Pipeline and with WebCT we were able to
take three disparate applications and bring them into one
integrated environment for higher education. And again, I've
already mentioned that we've licensed over a hundred and fifty
of these. People are up and running and it's working very
successfully and we're very pleased about that.
PAT: And
this is the Luminis middle layer. That makes this possible.
PEGGI: Yes.
Then, we didn't stop there, though. So what we also did was
we did some work in the area of academic advising.
Now, with academic advising, and I will stop here just briefly
to tell everyone that one of the things we really had to think
about as a company as we talked about what we were going to
do in each of these areas, we had to think about whether it
was a build, buy or a partner decision.
In every case, we had to think is this a service that we
want to build - actually build the functionality into our
existing applications or as a new product? Do we want to buy
or acquire the technology from someplace else or do we want
to partner and, via that partnership, bring that service to
the market?
So those were the kinds of decisions and discussions we had
to have at SCT. In the area of academic advising we determined
that we were going to build the functionality, and the reason
why is because we already had existing applications —
they're the SCT self-service applications — that had
some academic advising capability in them already.
So, really, what we wanted to do was to extend that functionality
even further. And in this case we built in "what-if" degree
analysis. And with this functionality, a student's actually
able to come into the online environment and actually plan
out what would happen if they were to change their major.
So if instead of being a Business Administration Major, they
wanted to be an Education Major, they actually could play
that game out online and see exactly what it would mean in
terms of their program plan. So they could see exactly how
the courses that they've already taken would map in that new
major. And so they could actually do that any number of times.
This became an example of a tool that was not only particularly
useful to the student but also became very useful to the faculty
advisor as well, because they could do the same thing. They
could go in for their advisees and actually look at a "what-if"
degree analysis in terms of making an advising recommendation
for a degree or major changes.
PAT: Peggi,
I have to tell you that this is a very popular new application
at my daughter's campus that happens to have an SCT system.
She called about six weeks or so ago to say, "Hey, Mom, we've
got this great new thing here where we can run these 'what-ifs'."
And I think we're now on the fourth major that she's decided
upon using this system.
PEGGI: And
what's really nice about it is that you can play that as much
as you want. It doesn't change your major. It just gives you
additional information to think about.
And, of course, in some cases, we have students who actually
then go in and change their majors. But, anyway, I'm glad
to hear that. Thanks, Pat.
The other area that we've worked on is in assessment. In
this particular case, we've chosen to partner. We've partnered
with a company called NuVentive. And with NuVentive we're
bringing to market a digital portfolio application. And with
this digital portfolio now any individual at your institution
can take advantage of creating as many portfolios as they
would wish and any number or variety of portfolios, and actually
use them to manage, to store, to document all of their personal
and professional learning achievements over a lifetime. So
not only for the time that they're at your institution but
they could start this at any time before and carry it on even
after they leave your institution, and be able to not only
manage those achievements but also have the ability to give
access to anyone that they feel is relevant in terms of being
able to review and/or evaluate any of the documentation or
the pieces of learning evidence that they've placed within
their portfolio.
An example of this is, as Pat had mentioned earlier, I'm
in a doctoral program at Temple University. I'm actually ABD
status — I'm working on my dissertation now. And so
I'm using this portfolio system for my dissertation. And not
only have I placed, you know, the progress I'm making on my
dissertation, I'm tracking within the portfolio, but I've
given access then to my portfolio to my dissertation committee.
So they're able to come in whenever they want and see what
I'm doing, see what progress I'm making, make comment, provide
evaluation, and it works as a very nice communication vehicle
between us.
At the same time, I've also given access to my mother who
lives in North Carolina and thinks that she needs to know
what I'm doing on my dissertation as well.
PAT: Of
course. Peggi, we probably should point out here that while
the "what-if" degree analysis is a component or proprietary
to SCT, that the assessment module is not.
PEGGI: That's
correct. Since we partnered with NuVentive to bring that to
market, it is available to SCT clients as a stand-alone application,
though obviously we also offer the value-add opportunity to
have it integrated with the Banner or Plus student information
system. But its value is still strong for any other institution
regardless of the student information system they're using.
Okay? It truly again, because it's the end user, it's controlled
by the student or the faculty member who is maintaining that
portfolio, that person and this application doesn't care what
student information database you're using.
Slide: e-Education
Applications: Administrative
PEGGI: Okay,
so as we move on, and we're going to have to move a little
more quickly, I'm going to go now into the administrative
category. And in the admissions area, we've actually enhanced
again existing functionality to support a Quick Admit process.
And this Quick Admit process actually enables students to
come into the web site, your web environment, your online
environment, and apply for admittance into the institution
so that they can register, typically, for some sort of non-credit
or training opportunity that you're offering.
So very quickly they can go through. They can fill out the
form. It tracks where they are in submitting the information
that's needed to make an admissions decision, and then informs
them at the end — typically the decision — all
of this can happen within, like, a three- to five-minute timeframe
— will let them know immediately whether they have been
accepted into the institution based on the rules that the
institution has set forth, and then give them immediate access
to register for some of those non-credit and/or training applications,
and even pay for them online so that they can immediately
get started.
PAT: Now, I think
you mentioned earlier, though, that it would recognize if
students needed to go through the full admissions process,
and would kick them over into that more extended process,
is that right?
PEGGI: That
is true. As they're going through and they're talking, they
have to identify, the kinds of things that they're interested
in doing, and, of course, if they're looking for full-time
admittance into the freshman program, then that's going to
kick them over into a different process, and more information
is going to be provided or, going to be required in order
to get to that admissions decision, and that wouldn't happen
then as quickly. Then you would be tossed over into your formal
admissions process.
PAT: Right. But
the Quick Admit is good for many distance students who are
coming back just for enrichment or, lifelong learning opportunities.
PEGGI: Some
institutions, for example, will enable you to take up to twelve
credits before you have to formally admit into a program,
so this would be a way to enable that to happen as well. And
it would do a check. It would know how many credits you've
taken up to that point, and would allow you to take, through
a Quick Admit process, up to those twelve credits. And then
once you tried to sign up for that fifth course, assuming
that they're all three-credit courses, it would trigger you
over, and say, you have to go through the formal admissions
process.
PAT: Very nice.
PEGGI: We
also enhanced our academic advising functionality. So now
students can go online and request their transcripts. They
can indicate where they want their transcripts to be sent,
so it can be sent directly to them and in an unofficial capacity,
or they can have it sent officially to a graduate school or
any other program that would require an official transcript.
They can have it displayed on the web. If the institution
chooses, they can attach fees to those various methods of
delivery and collect those fees online.
We've also enhanced functionality through a degree audit
and so now both faculty - and again, this is a case where
students and where, again, faculty also want to access, to
the ability to actually run either a comprehensive or a summary
report about where that student stands in their degree. So
you actually can go online at any time and request that summary
or comprehensive report and get a readout you can print it
or you can view it online, and see exactly how your program
plan is going. You can see where the courses you've taken
are mapped against courses that are required. You could see
what requirements they fulfil. You could see what courses
or what requirements still exist that need to be taken. And
you can run that as many times as you want. And it also saves.
So you once you've run a degree compliance report, you can
save it and view it at your leisure if you so choose, or pull
it back up. When you need to, you can go ahead and run a brand
new report as well.
And then, finally, in the area of administration, we also
have institutional assessment functionality. This again is
a partner of ours. It's NuVentive once again. This tool, called
TrackThat, enables an institution to manage all of their academic
planning processes and assessment processes for the entire
institution.
Now where this is particularly important is if your institution
is involved with any kind of an accreditation review, whether
that be for institutional accreditation or program accreditation.
This enables you to actually track all of your goals, your
objectives and be able to report, not only internally on how
you're achieving those as an institution, but also be able
to report to those external agencies who are coming in for
those accreditation reviews.
From an internal perspective, it's a particularly nice application
because it helps you to make sure that you have aligned all
of the learning activities and it doesn't have to be actually
restricted even to academic. You can actually align all of
your administrative and academic activities at an institution
and make sure that they all marry up to the mission of the
institution.
So you would document the mission statement and then look
at different programs and identify the goals and objectives
at that level, as well as at the department level, as well
as at the course level, and make sure that they're all married
up and so that internally you're able to look either across
a particular goal or down through a the department program
and course to see how the institution is contributing to the
achievement of the mission. So it's a very powerful application
and one we're really excited to be able to bring to the market.
SUE: Peggi,
Gerard has a question in the chat box about printouts being
available regarding the institutional assessment aspect.
PEGGI: Well,
absolutely. And I guess I would need to ask a little bit more
detail from him as to what he's looking for, but we can do
a variety of different things. I mean, obviously, we have
more information available that we can provide. You can go
to the Nuventive website, which is www.nuventive.com and there
is a static demo that you can look at their web site, as well
as additional information.
But the other thing we can do is we have the ability using
technology much like this to actually do live demos of the
software. So virtually, so you can stay at your institution
and we can stay in Malvern and you can actually look at the
live software. We would be glad to provide you with all of
that information. You can take advantage of whatever it is
that you want in whatever form that you want. All you'd need
to do, and there is a slide here at the end, you'll see my
e-mail address. Send me an e-mail and I'll make sure that
gets off to you right away.
Slide: e-Education
Applications: Personal
Okay. I am going to go through these real briefly. In the
personal category, quite frankly, this is an emerging category.
We really looked to a lot of our client institutions as well
as our LAAP partners to help us identify what is happening
in this particular area.
There are a lot of best practices out there that we try to
monitor. We try to pay attention to the kinds of personal
service applications that seem to be coming to the market
from other vendors. And really look to see what is occurring
in that area.
One of the primary areas is career, and there's a couple
of screen shots of institutions who have offered some of these
online career advising services online. But also in the area
of personal, the personal services there, you can go out and
see where institutions have begun to offer information about
a wide variety of topics that would support people who have
very personal needs in terms of information around alcohol
abuse, eating disorders, and that list goes on.
One of the things that I've already talked to you about,
and I'll just mention it briefly here, that we believe is
a very powerful personal tool, is that digital portfolio.
What's important about this is that I as a user can not only
establish a wide variety of portfolios to meet my own personal
needs, but the institution can also set up portfolio templates
in order to meet needs of the institution. So different programs
can set up portfolios that meet, for example, and I gave you
some examples there, but the English department could set
up a portfolio for writing samples and be able to track how
students are evolving over time in their ability to write.
There are institutions who are using the portfolio technology
for admissions decisions. There are institutions who are using
the portfolio to ask students to report on graduation requirements
around community service, for example. In the professional
development area or the student affairs area, they are using
these portfolios for students to be able to put together career
or professional portfolios, and they supply career advising
around them. And that list goes on. So, again, we found that
to be a very powerful personal tool, but also extremely powerful
for the institution, as well.
Slide: e-Education
Applications: Community
In the community area, we have a research and development
project going on and we refer to it as Project Socrates. And
this is a dynamic community tool and it actually combines
instant messaging, artificial intelligence, chat room technology,
into one application that actually supports serendipitous
encounters or dynamic communities for your online students.
So what happens is that as I enter your online environment,
I might go to a particular area — let's say the admissions
area. And there's a little indicator in the corner of the
web page that I can click on that will let me know if there's
anyone else in that same place on your web site. And if they
are, I can actually engage in a conversation with them. So
I actually can talk to them about, you know, that admissions
area and ask them where do I go for certain information, or,
you know, can they help me with something. And actually, it
began to have those serendipitous encounters with people that
normally you get to experience when you're on campus. An example
is if you're standing in line at the registration window,
you might start talking to the person in front of you, or
the person in back of you, but when you're an online student,
you don't get that same opportunity. But with this tool, you
do.
You also have the ability to staff it, so it can help with
your help desk functions for example. So you can actually
make people available and they could actually then pose a
question to your staff, and get immediate assistance, and/or
with that artificial intelligence, you can also make available
a virtual assistant. And in this case, it maintains a database
of the more routine questions and responses that students
would typically ask. And so they can go to the virtual assistant
and ask, for example, what is the prerequisite for Math 201?
And it would be able to give them that information.
PAT: Without
having to scroll a whole list of FAQs, you can ask your question
and it will provide the answer.
PEGGI: Absolutely.
And it will either provide it to you immediately online, so
that you see it actually within a window. Or it will e-mail
the response to you.
PAT: Great.
Much more user-friendly than the FAQ.
PEGGI: Oh,
yes. And then we've also been participating with several professional
organizations, and I've mentioned several of them here. And,
again, in light of the time, I think I'm going to skip through
these, other than to say you're very familiar with the Western
Cooperative and the very important organization to SCT, and
helping us to really understand how higher education is changing
and using technology to support learning. And so it's just
been a very important resource to us. Of course, the FIPSE/LAAP
grant has been very important and FIPSE itself, the fund for
improvement of post-secondary education does a lot through
funding, to support what colleges and universities are doing
in this area.
The EduTools Project we mentioned briefly and is actually
a place where you can look at independently reviewed analysis
of selected course management software today but it is also
going to expand to cover the student services we've been talking
about, as well as e-Learning policies and other instructional
technologies.
HEKATE was formed - that's an organization that was formed
to support an international exchange of dialogue regarding
the next generation of products and services for the 21 st
century learner. This organization is unique in that it really
makes its central mission to encourage discussion between
higher education institutions and vendors in order to kind
of close that gap between the needs of higher education and
the technology that vendors are bringing to the market.
And then finally the IMS, PESC and others are those standards-based
organizations that actually recommend, defined and promote
the use of technical specifications and standards across all
of these software applications so that that whole vision of
the e-Education infrastructure can be realized.
Slide: Lessons
Learned
So if we can skip now to the lessons learned — some
of the lessons we've learned in the past three years at SCT
and, for me particularly, is that commitment and passion does
not replace dependable processes and resources.
And this is going to hold true for the higher education institutions
as well. You can get a lot of committed and passionate people,
but you really do need to have that plan and you have to identify
the resources that are going to be needed to support these
efforts. They can't happen in a vacuum. And commitment and
passion are wonderful things and you want to have those kinds
of folks on your teams, but if you don't have the right support,
the right processes and the right resources, both people and
financial, then the project is ultimately going to stall.
"Communication! Communication! Communication!" And I put
that down three times because I had to constantly be thinking
of communicating not only internally at the SCT organization,
but communicating also from an administrative perspective
to Pat and the folks at that supported the LAAP grant funding.
And then finally I needed to make sure that I was communicating
with the other participants in this particular grant. So I
learned a lot from them. And so I say the word "communicate,"
and in fact that last one probably should be "listen," because
the more I listened to Kapi'olani, to Regis and to Kansas
, the more we learned. And it was a wonderful opportunity
for SCT and I can't thank them enough for all of the open
communication and all of the wonderful ideas they shared with
us over the past three years.
And then ultimately the lesson we learned, that it is really
about the user experience, not product functionality. So it's
really easy to get caught up into the technology, to be caught
up in code and functional requirements, and isn't that cool?
And user interface and all of that kind of thing. But the
reality is that's not what it's about. It's about the user
experience and that's what's important and that's what we
need to keep our focus on. And the more we do that, the better
quality product we're able to bring to market.
Slide: Lessons
Shared
The lessons we shared with the institutions and that we discovered
together was that that build by partner discussion, it's a
valuable exercise for institutions and vendors alike. So even
as institutions, whenever you identified that there is a particular
student service that you want to offer, that you really need
to think about whether that is something you can build yourself
or whether that's something that you buy or even partner with
other institutions to offer. So that's a very valuable discussion
for yourself as well.
The Universal Modelling Language — and we really didn't
talk about that in this particular presentation a lot, but
it is a type of visual representation that offers a useful
framework for promoting dialogue between your subject matter
experts and the development team — the people that are
going to code or build that software for you. So it really
helps using that UML to actually use that as a way to bridge
the communication gap between potentially your faculty or
your student affairs people, and your programmers.
PAT: Peggi, we have a presentation on UML, which Burnie Blakeley
did, which has been archived. It's our July webcast. If people
are interested in that they can still click on to it.
PEGGI: Great. Please, please, please use cross-functional
teams for your decision-making. That was the other important
thing that the more you can involve people from across the
organization, because remember, when I first started out,
I said that it's really easy to think about a student service,
and really just pull in the people that what you believe to
be directly impacted by that service.
The reality is that I've yet to find a student service that
doesn't have an impact on a broad range of people across your
institution. So get their input right from the very beginning.
You know, so if you can involve your students, do so. If you
can involve faculty, if you can involve people from student
affairs, involve your technology people, involve administrators,
you know, and really try to put together a cross-functional
team, and that way you'll be more successful in coming up
with requirements that are going to meet the broad spectrum
of users.
And then finally, if you do choose to build, ensure that
your subject matter experts own that functional requirement
process. Again, it's about the experience and your subject
matter experts understand what that experience is like. They
understand how the user is going to use that software, how
they want to get access to information. And what their motivation
is.
So it's very important that they own that functional requirement
process. Do not pass that away to your technical folks. Do
not, you know, let them drive what that user experience is
going to be like. Do they need to be involved? Absolutely.
Are they important and critical to the success? Absolutely.
But make sure that the subject matter experts really stay
involved and if, in fact, you believe as I do that that user
experience is ultimately the strongest measure of success.
On the last slide...
PAT: Peggi,
keeping the focus on the "what you want to do" versus letting
the "how you're going to do it" lead the project.
Slide: Resources
PEGGI: The
perfect summary, Pat. On this last slide, I give you some
of the web sites for some of those organizations that SCT
finds particularly valuable.
And again, rather than expect all of you to write those down,
if you go to the web site, it is there, and you can pull that
up and use it.
Slide: For
more information
On the very last slide, is my contact information. So, again,
if there's anyone who wants information about any of the applications
or any of the e-Education infrastructure that I've talked
about today, please feel free to e-mail me and I will be glad
to follow up with you with any other similar information that
you require.
Slide: This
is series is brought to you as part of WCET's work on its
Learning Anytime Anywhere Partnership Project
PAT: Peggi, on
behalf of WCET and our attendees today, thank you for an excellent
presentation. I also want to thank you for being such a wonderful
partner for this three-year period. We've been very fortunate
— we've had the same project directors at all three
campuses and Peggi has been with us from the very beginning.
So I think we've all been very fortunate to learn a great
deal from one another.
Slide: Resources
PEGGI: And
I thank you, Pat. I would like to ask Sue, if you could just
pull up the URLs one more time.
SUE: Sure.
PEGGI: So
that we're ending this up, that people can write those down
if they want to. But, thank you, Pat, it's been a wonderful
experience, and I know that SCT and myself, specifically,
have every intent to continue working with the Western Cooperative.
SUE: I'd
also like to once again point to everybody to our WCET web
site. Follow the links to the LAAP Student Services Project,
and in the webcast section, you'll see all the webcasts that
we have done over the last year. They've all been archived,
and we are also in the process of having them all transcribed.
So all the information is there. This webcast has also been
recorded and will be archived on our site very soon. So it's
just a plethora of information, so I encourage everyone to
check it out.
PAT: And
I'd like to say a special thank you to Sue who makes sure
that everything runs technically, so that you can take advantage
of this technology. And it's time, Sue, if you could put up
the evaluation, we'll ask people to give us a little bit of
feedback about today's presentation, that will help us in
doing future presentations. We're hoping to have another series
after this one. And we'll keep you posted about what that
might be, and we'll just give you a few minutes to respond.
SUE: In
the chat box, Gerard says, "This is great, thank you." Thank
you for your kind comments, Gerard. Does anybody else have
some questions that they'd like to ask now? Before or after
they fill out the evaluation?
Slide: WCET
Evaluation
PAT: We
have Phyllis Wong here, from North Dakota . Art Ashton, is
from Arizona , and I think Ted Christenson's from Arizona
. I'm not sure where Wayne Huber is from. We have several
WCET members there.
SUE: Well,
I have a question for you, Peggi. I think a lot of people
are interested in the emerging of SCT and Campus Pipeline.
Can you tell us a little bit more about what's going on with
that?
PEGGI: Well,
obviously we have acquired Campus Pipeline. If folks hadn't
heard of that yet, it's true. We've reorganized once more
and that reorganization is now complete, and they are actually
part of our culture and our organization now. We're working
very diligently to map a more closely integrated plan for
how we move forward our products. Obviously, this is good
news for that Luminis technology that sits in the middle.
It's going to continue to be standards-based, and it will
support not only what we're doing very closely at SCT with
the student information products that we bring to the market,
but continue to support all the other disparate databases
that are out there, as well.
We recognized how important integration was to the market,
and so they've really become our sort of business line for
integration. And how that's all going to happen and how that's
all going to be supported, so it becomes much more central
and critical to SCT's vision going forward, than they did
formerly as a partner.
Everyone should see that as extremely exciting and very positive
news for SCT's direction and for what we can bring to the
market in the future.
PAT: Peggi, there's
another question here from Ted Christensen, asking about any
experience involving SCT products across consortial efforts
involving multiple institutions, using different database
products.
PEGGI: You
know, my quick answer to that is yes, but then, when you ask
me to actually articulate is specifically what they are, I
would have to go back and do a little bit of research. I do
know that we have supported some consortial efforts and, in
fact, in some cases they were using different products. But
in order to get more detail I would have to go back and do
that additional research, which I would be more than happy
to do. I apologize for just not having that information directly
off the top of my head.
So, again, Ted, if you would please just give me an e-mail
and just say, "Remember my question, you know, what are you
doing about this?" I would be glad to, again, do that research
and get that information to you.
PAT: I
know that, as we talked earlier, that was one of the early
visions, so it could be that in the licenses that there are
some institutions using it in that way. It would be very interesting
to know that.
SUE: Well, I have gotten the word from U Live and
Learn that we need to wrap up. I wanted to thank everyone.
Peggi, you're fabulous. You've done a great job at SCT. Thank
you very much. And thanks for everybody who was able to join
us today.
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