"Providing Student Services to Distance
Learners"
Transcript of The Role of the SIS in Designing
Personalized
Student Services Webcast
Slide: WCET Presents
a Webcast Series: "Providing Student Services to Distance
Learners"
PAT: Hello, and welcome
to the WCET webcast series, Providing Student Services to
Distance Learners. I am Pat Shea, the Assistant Director for
WCET and I'm coming to you today from our east coast office
in Summit, New Jersey. Also joining us from WCET's headquarters
in Boulder, Colorado, is my colleague Sue Armitage. Hello,
Sue.
SUE: Hello, Pat, and
hello to everybody in the audience. I was noticing in the
chat box before we started where people said they were from
and it's Arizona, Nevada, Alaska, Washington, Oregon, New
Jersey and Colorado. So, hello to everyone out there and if
anybody else has not told us where you're from, just go ahead
and tell us in the chat box.
PAT: That's great. Well,
and our special guest today is Bill Haid, the Executive Director
of Enrollment Services at Colorado State University, which
is in Fort Collins — I think. Is that right, Bill?
BILL: That's right.
PAT: And Bill will talk
with us today about the role of the student information systems
in designing personalized student services. Welcome, Bill.
BILL: Thank you, Pat.
I'm glad to be here.
PAT: And just so we
can get started and get an idea of how many of you in the
audience are familiar with the HorizonLive environment I would
like to ask you tell us now if you have participated in a
HorizonLive lecture before by clicking on the green "yes"
button above my picture right there, on the bottom right hand
side. If you have not participated in a HorizonLive, go ahead
and click "no." Let's get used to interacting a
bit on screen. So the responses are coming in.
SUE: Oh, it's catching
up. It looks about half and half, okay.
Slide: The Role of the SIS in Designing
Personalized Student Services
Slide: Moderator Pat Shea of WCET with
Bill Haid, Executive Director of Enrollment Services at Colorado
State University
PAT: Well, that's good
to know. Okay, during today's session, we invite you to make
comments related to Bill's presentation in the chat box. Many
of you are experts in this field of student information systems
and this is a good opportunity to share your knowledge and
experiences, or even your frustrations, with this. So please
do so, along in the chat box, as Bill's presenting. If you
experience any connectivity problems or technical problems,
though, we ask that you not put those in the chat box but
that you use the help button that you see there above the
chat box, to send a personal message to HorizonLive tech support.
And they also have some people attending this session and
they'll watch for problems and be in touch with you.
SUE: And if you would
like to send a private message to someone participating in
the session, click on the "tell" button. Only the
person you have selected will see your message. I would also
like to mention to all of you a quirk of Internet technology.
The audio and visual content reach you at different speeds,
so there may be some disconnects between what you see and
what you hear. We'll do our best to sync it up, but please
have a little patience with us.
Question: What is your primary area
of responsibility?
PAT: Okay, and so that
we can get a better sense of what your interests are today,
please respond to the question that's about to appear on your
screen. And that question is, "What is your primary area of
responsibility?" IT, or you're a director of distance programs,
an enrollment manager, a student service provider, a member
of the faculty, an administrator, or other. If you would just
use one of the radio buttons there to indicate what is the
closest to your area of responsibility, that'll give us a
sense of who's attending today. And while you're voting, I
want to tell you that this particular presentation, the role
of student information system in designing personalized student
services, is the sixth in our webcast series on providing
student services to distance learners. Each month through
June we will have a webcast on a different student service.
And the ones that we've already had are archived and available
from our site. This series is part of WCET's work on its Learning
Anytime, Anywhere Partnership Project, which is funded by
the US Department of Education. And the LAAP project involves
three partner institutions and a corporate partner in creating
Web-based student services for online learners. Our sincere
appreciation also goes to HorizonLive for making it possible
to bring this series to you electronically.
Slide: Answer to Question
PAT: Okay, Sue, do we
have some results?
SUE: Yes. Interesting
breakouts. The highest percentage is with student services
providers, and then director of distance programs, and faculty
— and IT. That's a good mix.
PAT: That's great.
Slide: WCET: The Cooperative advancing
the effective use of technology in higher education
PAT: Okay. Now it's
time to tell you a little bit more about our guest Bill Haid.
And, Bill, I'm going to let you do that. So can you tell me
a little bit about your background?
Slide: The Role of SIS in Designing
Personalized Student Services:
Bill Haid, Executive Director of Enrollment Services, Colorado
State University
BILL: Sure. I'd be happy
to, Pat. Presently, I'm the Executive Director of Enrollment
Services here at Colorado State University. I've been in this
position for a couple of years, and have responsibility for
the Registrar, Student Financial Aid, and accounts receivable,
as well as a couple of technical support units. Previously,
I was at the University of Colorado, in Boulder, for ten years
as Registrar, and also worked at the University of New Mexico
and Arizona State University where I started a few years ago
in this business. I've been involved in student information
systems in most of the jobs as I've gone through my institutions,
and I have had experience in converting systems from manual
systems to automated databases. Then we've gone to the stage
of bringing in the integrated systems and the telephone registration,
and now we're really moving towards Web services, so that'll
be a lot of the things we'll talk about during our presentations
today. I've had the opportunity to represent my professional
association, which is the American Association of Collegiate
Registrars and Admission Officers, AACRAO, and I am a past
president of AACRAO so I've participated at that level, as
well.
PAT: And I think that's
when we first met you, Bill. It's back in those days, and
you've seen lots of transitions in all of these different
systems through the years.
BILL: I sure have, Pat.
PAT: And now it's a
pretty exciting time with the opportunities to create Web-based
services. So, are you ready to get started?
BILL: I sure am. Thanks,
Pat, and thanks to everyone who has logged on today for this
presentation. I want to start by getting a quick idea of who
our participants are. We've got your functional areas. I'd
also like to do an informal survey in the chat box, and find
out what type of an institution you're from, such as a large
or small, public or private, and this will also give you a
change to try out the chat box and see how that piece of the
technology works. And, by the way, I want to encourage you
to comment in the chat box during the presentation as we go.
PAT: Might just take
a minute here for some responses to come in.
BILL: All right.
PAT: I recognize Gary
Kleemann from Arizona State University. So that is a large
school.
SUE: Virginia Tech is
also a quite large public school.
PAT: Oregon State. University
of Kentucky.
BILL: This is great.
I'm really glad to see all of the different kind of institutions
here that are participating in the presentation today. Let's
go ahead and get started. And please continue to log on as
we go.
Slide: Presentation Outline
BILL: I want to start
with an outline of the topics I'm going to present to you
today. We're going to be talking very briefly about services
to learners and the higher education environment today. And
then I want to talk about student information systems. And
we're going to talk specifically about the educational record,
and FERPA, the privacy law, and then again, bring it back
to some of the new services that we think we'll see in the
future. I also want to make this session an interactive one
with you, and so that's why I encourage your comments in the
chat box, and we're going to bring you into the presentation
with polls and quizzes as we go throughout this presentation.
So stay awake and stay alert and look forward to this time
together.
Slide: True or False?
BILL: All right, let's
start with some general statements. Let's see if these are
true or false. The first one is, "It's a great time to work
in administrative systems." Well, that's kind of one of those
general statements that you really can't go wrong with. It's
interesting time for sure and I think it's really fun to be
working with administrative systems now because we're able
to do so many interesting things with service delivery, particularly
electronically. And so I would say that it is a great time.
"Today's students are looking first to the Web for service,"
and that is another true statement that we're finding that
a lot of students coming to us have a lot of experience using
the Web already and they're very comfortable looking online
for services.
"Seventy-five percent of our attention should be focused
on online services." Well, you may want to argue with the
percentage, but the point is sure true, that we want to be
spending a lot of our time and I think we are here at Colorado
State University spending a lot of our time on online services.
And finally, "Online services can match the campus service
culture." And that's one of those challenges to all of us
in terms of, can we provide — in online services —
the quality of service we can in a face-to-face encounter.
And that's what we're to do and sometimes we can do it as
well and maybe sometimes even better.
Slide: Services to Distance Learners
BILL: I know that many
of you are interested in this topic because you provide services
to distance learners, and I want to lay out quickly some ideas
about services to distance learners. First thing is that they
need the same services that are available to traditional students,
but they need to be accessible anytime and any place. And
they need some additional services that focus on online students'
needs.
Slide: Services Needed by All Students
BILL: So these are the
typical campus services that are needed by all students: admissions,
registration, financial aid, advising, library, bookstore,
career counseling, personal counseling, services for students
with disabilities. You may be able to add some others to that
list.
Slide: Services Needed by Distance
Learners
BILL: And here are some
that might be considered special services that distance learners
also need. They may need technical support in order to facilitate
their use of any technology in their distance classes. They
may need an orientation to online learning environment and
they may need opportunities for connecting with faculty and
other learners in the institution that is a little more challenging
if they're not on campus.
PAT: Of course, Bill,
the more we put services online, the more we're going to need
to provide technical support for all of our students and I
understand that, among online learners, that the percentage
is about 70% now for many campuses in their population of
online learners, those people, 70% of them, are oftentimes
living in dorms, on campus.
BILL: Well, and I think
we're seeing more and more instruction being delivered with
online technology, not just the distance courses, but even
courses that are available to students as an alternative to
a classroom experience. So you're right, Pat, not just distance
learners, but online learners can take advantage of these
kinds of services as well.
Slide: Example
BILL: Since we're going
to be talking about using your student information system
to provide personalized services, let me start by giving you
an example of what you might be thinking about as we go through
this presentation. Let's take, for an example, a generic student
service. It might be your website that you provide for enrolled
students. So a student would go to your website, they would
log on and they would click a button to begin their registration
process. That might be considered a generic online service.
A personalized student service might be added on top of that
generic student service where, once the student logs on, perhaps
the message comes back, "Welcome, Pat. To change your
schedule click on the course you wish and add the course."
So, you know, we're starting to take the information that
we've got in our student information system and use it in
the delivery of the service.
Take it one more step further and talk about customizing
the student service, perhaps the message will come back, "Welcome,
Pat. As a history major, you may interested in these courses
next term." And so this is just to lay out an idea for
you that information that's available in your student information
system could be used to really tailor the student service
that we provide with our online systems.
PAT: So we're getting
closer to Amazon.com in that last example there, Bill.
BILL: Well, we've got
a lot of good examples in the corporate world, actually, of
how they are using the information from their customer base.
PAT: I suspect that's
what most students today, the younger students expect.
BILL: I would not be
surprised because that's the experience they're having before
and after they arrive on campus.
Slide: Current Environment in Higher
Education
BILL: Well, let's switch
to a general discussion of the current environment in higher
education and this is just for some context for everyone.
This is also probably no surprise to anyone, but budget constraints
are pretty much something we are all dealing with. The economy
and the recession which good news is we're out of the recession,
the bad news is we haven't felt that yet. I saw reports in
the Chronicle this week of situations in Wisconsin and Massachusetts
that look like they're pretty severe and I can tell you, in
Colorado, we are also facing budget reductions because of
the situation with the state economy. So we're all facing
budget constraints.
At the same time, probably everyone would say that they have
insufficient technology resources to do all the things that
they want to do, or perhaps all the things that their campus
expects them to do. Because while we're in those kinds of
resource constraints, we still want to attract quality students,
we still want to improve the academic experience, we're still
being asked to provide and we want to provide increased services,
and we want to meet the student or the parents' expectations.
As we said, they are coming to our institutions now with a
pretty high level of expectation for electronic services and
pretty responsive services.
PAT: I see we had a
comment in the chat box saying that they wish the administrations
at various institutions would operate as quickly as the corporate
world does in adopting some of this technology. But I think,
Bill, one of the problems that institutions have had in the
past, at least, has been retaining trained IT people. It seems
that, as soon as institutions will get people trained, they'd
be off into the corporate world where they can make more money.
I mean, now that we've had sort of this experience with the
dot-com world, is that still happening, or has it slowed down?
Can institutions hold on to people a little longer? What's
happening?
BILL: Well, Pat, for
a lot of years, institutions were training grounds for technology
staff to get their basic training and then go out and, you
know, find better paying jobs in private industry. We have
all experienced that and for many years we had difficulty
retaining staff and attracting new staff into our vacant positions.
I think in the last twelve months, I know we've seen that
here at Colorado State, we're not seeing people leaving like
they were leaving, and we're seeing much better applicant
pools for the positions that we do have available. So it looks
like it may have turned around. I don't know that that's all
that good news because it's because of the bad economy and
yet, we seem to be benefiting by that.
PAT: So a little bright
spot in the bad economy.
BILL: Perhaps.
PAT: Might help us catch
up.
BILL: Exactly. Perhaps.
Slide: Institutional Culture
BILL: Well, here's some
interesting statistics I've found from a recent survey that
was published and 75% of institutions who responded this survey
said that they value and leverage technology. 83% of them
said that they are student-centered, and 87% of prefer Web-based
solutions. So that gives you a real indication of where technology
is fitting into this picture of delivering student services.
But caution is also in this survey: 38% of institutions report
that they adopt change easily. I'll be everyone out there
can identify with that. Change is really difficult to come
by but there's high desirability for change and delivering
technology solutions.
PAT: And one of our
attendees points out that it often takes different skill sets
to use technology and that could be some of the reticence
that institutional staff have in adopting changes.
BILL: Exactly. There's
a lot of times that you have to take a change in the way you
do your business, when you start to make innovations in technology.
Slide: Colorado State University:
BILL: I thought I'd
tell you a little bit about what we're doing at Colorado State
University. We are experienced a continued enrollment growth.
That's good news. We continue to expand our student services
and move towards providing more electronic services for our
students and we're pleased about that. But, as I said before,
we're also under budget constraints and we have to make do
with what we have available to us.
We are at the beginning stage of a project to replace our
student information systems, and so that plays into, you know,
what goes into my thinking and talking today because of the
experience that we're going through here. We're hoping that
we will gain benefit and additional functionality from an
integrated student information system. We're hoping that we'll
be able to provide more self-service to students through the
Web and be able to do it with an interface system. I'll talk
a little bit more about that in just a minute, but let's get
to some basics here.
Slide: What is a Student Information
System?
BILL: Let's talk about
what is a student information system. And perhaps this is
basic, but let me just use it as a starting point. Student
information system is a database or databases containing information
about students. We use that database to support the services
we provide to students. We use that database or databases
to maintain a student's educational record. I'll come back
to educational record in just a moment.
Slide: Student Information Systems
BILL: But when you talk
about a student information system, these are the usual modules
you'll find. Perhaps you might consider these the essential
modules of a student information system: the marketing and
the recruitment module where the prospecting for students
goes on and the recruitment of students; the admissions module,
where we're able to process applications and admit students
and track their status through an admissions cycle; financial
aid, of course, where we provide financial assistance with
federal, state and institutional financial aid; records and
registration, some would say this is the core of a student
information system. It certainly is a key part to it, because
here's where the transcript and the academic functions occur
with registering for courses and graduation and such; student
billing is a is a key part of a student information system,
because you have to be able to calculate your charges and
present bills to students so that they can pay their charges;
academic advising is usually also on this list to support
the student in their educational program.
I would mention that extra and supplemental modules sometimes
within a student information system, sometimes they might
be just outside an information system, might be housing, loan
management, degree audit. You see them either in or outside
of a student information system.
Slide: Integrating or Interfacing
BILL: I talked a moment
ago about integrating or interfacing. And let me try to explain
what that is because it's an important concept for those of
us who work in information systems. Information is common
to multiple parts of the student system, such as an address,
so, of course, the registrar has to send information, has
to have a student address. The accounts receivable department
has to have a student address so that they can send bills.
And financial aid has to have a student address so they can
send the award letters and etc. An integrated information
system means that a change in one place automatically updates
information in the other place. An interfaced system means
that a program or a person must update or re-enter the new
data in another place.
Slide: Example
BILL: Now, let me show
you an example of what I mean. If a student provides a new
address to the registrar, the registrar will update the records
database. Now, of course, the student billing system needs
that address as well. If it's an integrated system, the system
will pull the new address from the records database and it
only has to be recorded once. If it's an interfaced system,
then the system will have to update the billing system from
the records system and usually this is occurring in a batch
environment or overnight, so you oftentimes have a delay of
twenty-four hours or more in order to do that.
PAT: You know, Bill,
I think what happens with the distance students, oftentimes,
is that their records are kept in a separate database from
the main campus student information system. They might be
off in continuing education or, you know, some other unit
on the campus. And they are not interfaced or integrated,
and it can cause some real problems. Oftentimes students are
having to register at both places, pay separate tuitions,
get separate student services. And I think when there were
a small number of students involved, it wasn't such a big
deal, but now as campuses are getting larger and larger online
enrollment, and some of these people are also people who are
campus-based students, it gets very confusing for the student.
BILL: Well, that's a
real good point, Pat, and that's one of the real reasons for
the need to interface, at least. And because a lot of continuing
ed departments or distance education providers are doing things
that are quite different from what the traditional delivery
of courses and credits takes place, they've had to create
their own systems. Most of them try to interface — I
know we certainly do here at Colorado State — try to
interface with our main system because we want the credits
on the transcript and we want to be able to bill a student
from a central billing department. So you've got to take the
unique parts and integrate them with the main campus system.
Sometimes, you're absolutely right, it is not integrated nor
interfaced, and so it runs totally independent. Then you've
got a lot of duplication of functions, like duplication of
billing and duplication of registration and record-keeping
and the whole possibility there.
PAT: It's very confusing.
But I think it's getting better. I understand that some of
the newer systems are taking into consideration the different
kinds of information that needs to be kept on distance students.
BILL: Well, that's right
and, as well, institutions are considering the needs of their
distance education or their continuing education departments
as they design their new systems. That's what we're doing
at Colorado State. We've got our continuing ed people on the
project team helping us to determine the functional specifications
for our new system. So they're being brought into it as we
think about new systems.
PAT: That's great.
Slide: Student System Software Providers
BILL: Now that I'm talking
about new systems, let's talk about who some of the student
system software providers are. And here's a list of a few.
These are the ones that we typically run into in the marketplace.
SCT has a product called Banner. They have another product
called PLUS. PeopleSoft has the Student Administration System.
There's Datatel, there's CARS. And then, actually, you gotta
consider that many student information systems are homegrown
on their own campus. They may even started out as a proprietary
software and then became modified over time to become their
own homegrown version.
Slide: Cost of a New Student Information
System
BILL: As we talk about
a new student information system we want to talk about what
are some of what are some of the considerations when you think
about the cost of a new student information system. I know
this is something that, you know, people talk about it at
conferences and they talked about on their campuses, and we
hear and read about horror stories of the cost of a student
information system and we're usually talking about large,
large dollars.
There's a lot of considerations in the cost of a student
information system. Mostly it's based on the size of your
institution, the number of students that are enrolled there
or the way your information technology department is structured
with the computers and the platforms, etc. There's the direct
cost of the software license, which is what you pay to acquire
the software.
There's the ongoing cost of annual maintenance, which is
usually a percentage of the software license, and this can
be quite significant, ongoing cost in a student information
system budget. So much you must consider the ongoing cost
of maintenance, and you want that maintenance, because that's
what keeps your system current with new regulations that come
out, particularly in the financial aid department, that every
year the Department of Ed issues new regulations and you don't
want to be having to make those changes on your own campus;
you want that being done by your software provider.
You've got to also consider the cost of system implementation.
And this is a huge cost. Many times sometimes five times or
more the cost of the actual software itself because the implementation
is something that you can't take for granted. It's not something
that's plug-and-play. It takes a lot of effort both internally
and most people hire external consultants to assist with an
implementation and the training that takes place on campus
with a new system. You probably have a project team itself
which you have to determine the cost of that. Your own staff
may be assigned to a project team and, you know, I think,
in an ideal situation, they're released from current responsibilities,
but they may be asked to do current and project at the same
time.
And then an implementation timeline is another factor: the
longer a project takes, the more it costs. So there are a
lot of factors that really go into play when you talk about
the cost of a new student information system.
Slide: Replace or Rebuild?
BILL: One more consideration,
and we talked about this at Colorado State, is do we replace
or do we rebuild our information system. And in that kind
of a question you have to consider your maintenance costs,
what it costs you to enhance the program, what it costs you
to provide additional services, whether you've got the staff
to do it and the resources to do it. And remember, we started
talking about the limited resources and the constraints that
we have and most people say they don't have sufficient technology
resources to do everything they are expected to do. I think
this will be a factor, as you think about whether you rebuild
or replace.
A few years ago, there were additional factors, such as Y2K,
was a very critical factor for a lot of institutions that
changed their student information system, because their old
system was not compliant with Y2K and so they made the decision
to convert prior to Y2K. Other schools, like Colorado State,
made their current system Y2K-compliant and carried on for
a few more years before facing the replace option.
Slide: Options for Web-based Services
BILL: Now that we're
talking about options, most of us want to provide services
over the Web, and there are a couple of options for providing
Web-based services. Certainly, Web-based services is are a
functionality that's included in most new systems. It's actually
designed right into the system. So that's one benefit of replacing
a student information system if your current system doesn't
have it or support it. But there are other ways to Web-enable
your existing system. There's middleware that some of it as
simple as a screen scraper, that will present what's on a
database screen to the Web. It's not always an elegant solution,
but it does allow you to Web-enable.
Other more sophisticated middleware will let you actually
form a gateway to your database. And then you can actually
write new Web interfaces for your services. I don't really
want to be too technical here, and I can't get much more technical
than this myself, but, you know, this is where the conversation
turns pretty technical, when you start talking about Web-enabling
your current system. Web portals are becoming another method
that interface with legacy systems and provide a way to do
this. So there are a few options, but, mostly I think we want
to go directly to our database and present information from
the database in our service models.
PAT: So it's good to
know that you don't have to replace your student information
system with something new in order to make Web-enable the
services. You just have to just have an interface to do that.
BILL: That's right,
Pat. You can find alternate solutions to replacing and we've
been successful with Colorado State. You know, I can tell
you about Colorado State because that's where I'm at and we've
had some enhancements that have allowed us to Web-enable a
number of our services before we replace our system.
PAT: That's great.
Question: What SIS does your institution
currently have?
BILL: Well, we want
to bring the audience back into this and find out something
about your institution and ask you what SIS — what student
information system — does your institution currently
have? Now, it's okay if you don't know, because we've got
a button for you. And you may otherwise know that you've got
a homegrown system or that you're running PeopleSoft or SCT
Banner or SCT Plus, and if you don't know the difference,
just pick one of those, if you know that it's SCT but you
don't know which one it is, or Datatel or CARS, and we'll
do a quick little tally on that. So punch one of those and
let's see what this starts to look like.
PAT: Well while those
results are coming in, Bill, I mean, have most of these companies
been around for a long time or was there a time when most
schools have to build their own systems?
BILL: Well, that's right.
I'd say these are relatively young companies in terms of student
information systems. Through the '70s and into the '80s, there
just weren't any providers of software, student information
systems. Then as the '80s and '90s, then we see more and more
companies who saw this as a market for them for their products.
SCT, for example, has been providing student systems for twenty
years now. And PeopleSoft has been a company that's been around
for many years. They've got fewer years in higher education.
They came in in about the mid '90s with software student software
for higher education. There's been others who have come and
gone. I mean, companies have started and then there's been
mergers and acquisitions. It's been an interesting market
to watch.
Results of Question
PAT: Okay, Sue, do we
have any results?
SUE: We do. And it's
interesting. I realize now we didn't have an "other"
category because Kevin Webb says they have Hobsons.
PAT: Oh, I see.
SUE: So we weren't inclusive
here, but look what we found. Mostly homegrown followed closely
by SCT Banner. Then Datatel.
PAT: Okay. Do we have
a question asking how many have Web-based student services
that are integrated with their SIS? We didn't ask that, did
we?
SUE: No.
BILL: No. Well, that'll
have to be for next time.
PAT: Maybe we can ask
a yes/no question.
SUE: We could.
PAT: How many people
who answered the question on their SIS have a Web-enabled
services that integrate with their SIS systems? Answer yes
or no. Give them just a couple of minutes there.
BILL: Well, that's not
surprising that in particularly when you've got such a large
percentage of home grown I'd say that's probably where most
of the difficulty would be if you're going to be interfacing
your Web services, because homegrown systems are probably
not very current.
PAT: I know we were
working with one institution recently that could not store
an e-mail address, for example. And so to create Web-based
services it just was not something in the cards.
SUE: But look at the
results so far. I mean, we've got, what? Four to one, at the
moment, saying yes.
PAT: That's great.
BILL: That is great,
because people are finding a way to provide interfaces. I
saw one comment go through here; they call it a veneer. That
works for me.
PAT: Okay.
SUE: Please click on
the green "yes" button to say that you do have SIS-supported
Web services.
PAT: Okay.
Slide: What is an Educational Record?
BILL: All right. Well,
I want to turn the corner now in this presentation and we
talked about using our student information system for maintaining
an educational record. And that's a kind of a key to where
we're going with the topic in talking about what we can do
with an educational record in providing services. So let's
go to "What is an educational record?" And in one respect,
it's everything that an institution keeps and maintains concerning
its student. Examples are going to be personal information,
academic information, financial information, disciplinary
information, like that.
Slide: What isn't an Educational Record?
BILL: However, not everything
is an educational record, so what is not an educational record?
Information that's maintained by an individual, so this is
different from an institution, if an individual maintains
a record, that's not part of the educational record, like
a faculty record, or a class record, like that. There are
other types of information maintained by the institution that's
not an educational record, like employment and health records
and police records and counseling records. Those are not part
of the educational record.
Slide: Quiz Time!
BILL: Okay, I hope you're
all with me. I'm going to ask you a quiz now. We're going
to start with a couple of quiz questions here. And the first
quiz question has to do with whether you can release information
from a student's record without their consent. So let's state
the question. "A student's written permission is required
before information from their educational record can be released."
And let's use the yes, no and question mark for true, false
and I don't know. So go ahead and give your answers to this
question. And as we see these things coming in. I'm trying
to answer myself. I'll keep up with the presentation and give
my own answers on here.
PAT: Then we can cheat,
Bill, because we see your answer.
SUE: That's right.
BILL: Oh, no. Well,
I'm not putting it in the chat room.
PAT: So we do have some
people are not sure.
BILL: All right. Well,
listen, let me tell you while you continue to mark true, false
or I don't know, the answer to this question is false. A student's
written permission is not required before information from
their educational record can be released. And that's because
there are different types of information that's in an educational
record. All of this is governed by a federal law concerning
rights and privacy. It's called FERPA, the Family Educational
Rights and Privacy Act of 1974.
Slide: What is FERPA?
BILL: This Act, twenty-five
years old now, more than twenty-five years old, concerns educational
records and provides the students access to their own record
and protects the release of the record except as provided.
And so that's probably the key to the answer above, that some
information can be released without the student's permission.
I'm going to tell you about that, but I'm going to ask you
another quiz question.
Slide: Quiz Time
BILL: So here's the
next question. "A student's directory information may be released
in compliance with FERPA without the student's consent." So
go ahead and say yes for true, no for false, and question
mark for I don't know. And I'm not going to vote this time
because I'm not understanding if my answers are showing or
not.
PAT: See what happens.
BILL: We'll see what
happens. And I'm not listening to the time lag between the
audio and the pictures here, but I know that I'm speaking
before you're hearing me, so there might be an issue with
that, too. As you're marking these in and it looks like people
are saying true, and that's more true than false, and that
is correct. You may release a student's directory information
without their consent — because it's considered directory,
and I'm going to talk about that.
Slide: Directory Information
BILL: Directory information
is what we define by the institution — it's always defined,
and examples are name, address — I'm going to talk more
about that in just a minute. Directory information is deemed
harmless if released. That's the basic concept about it. You
can release it without the student's consent, but you do have
to provide an opportunity for the student to request that
it be withheld, and then, of course, you have to honor that
request.
Slide: Directory Information Examples
BILL: The next slide
we're going to show you what directory information is. This
is a typical list of directory information: the student's
name, address, telephone, e-mail address, enrollment status,
field of study, dates of attendance, date and place of birth,
photograph, degrees and awards. A lot of schools are going
to ID card systems that capture an electronic image of the
student, a digital image, and that may also be determined.
Now, just because it may be directory information, that's
entirely up to every institution to actually define whether
it is or not, and some schools say that e-mail is directory;
other schools say that e-mail is not directory. So every institution
makes their own decision about this.
Slide: Prohibited from Directory Information
BILL: There are a few
things that you may not call directory information, and that
would include the student's social security number or their
ID number, race, ethnicity and nationality, gender and grades
may not be defined as directory information. So the concept
here is directory information you're free to release that.
You can disclose it without the student's consent unless the
student has said, "I don't want it disclosed."
Slide: Personally Identifiable Information
BILL: The other kind
of information is called personally identifiable information.
And that is basically everything else that's not directory
information. It's considered a list of personal characteristics
that would make the student's identity traceable. It would
include grades and courses and test scores and other family
members' information such as parents' address and things like
that. That's all considered personally identifiable information
and it may not be released without the consent of the student.
Slide: What is a "Record?"
BILL: The other thing
you want to know is that it doesn't matter what form you keep
it in, if it is in computer media, or if it's handwritten
or printed or microfilm, the media does not matter; a record
is a record.
Slide: What can be released?
BILL: So, to summarize,
what can you release? You can release directory information
if the student has not withheld it and you can release personally
identifiable information as long as you have prior consent
to do so.
Slide: Quiz Time
BILL: And we're going
to talk about this prior consent a little bit more, but first,
I'm going to ask you to answer another question. And the question
is "Parents can obtain confidential information from their
students' academic record." Is that true, false or you don't
know? And, again, use the yes, no and question mark buttons.
"Parents can obtain confidential information from their students'
academic record." So based on what we just talked about, true,
false or otherwise?
PAT: And lots of no's
coming in.
BILL: I'm watching the
thing come in and it's coming in predominantly no. And that
is correct. The answer here is false. And this is a source
of frustration and for parents and probably for most service
providers in higher education. How many of you have encountered
the student or, the parent that says, "What do you mean,
I can't have access to my student's record? I pay the bill."
But when the law was written, all of the rights of protection
for the student's record belonged to the student in a post-secondary
educational institution, which is higher education. Now, parents
have ways of establishing that the student is a dependent
and they may establish a right to access the record but, just
on the basis of parental relationship, the parents don't have
automatic access to their record.
Slide: Exceptions to Prior Consent
BILL: When we talk about
exceptions to prior consent, there are a list of them. And
starts with school officials who have a legitimate educational
interest. That would be faculty, administrators, service providers,
things of that nature; federal, state, local authorities who
might be involved in an audit or an evaluation; it it's in
connection with financial aid, such as enrollment verification;
none of these things require consent from the student. A judicial
order or a subpoena and here's where the parents of the dependent
students, if they can demonstrate that the student is their
dependent, based on IRS regulations, then they can have access.
And of course, to the student them self, you can release information
to the student and the student can release it to whomever
they wish.
So that's another way that we usually talk to parents and
students about gaining information is, parents, gain your
information from talking to your student, and students, please
provide the information to your parents. So we'd rather not
be the middleman on this.
PAT: I'll bet there
are some allowance checks that might be withheld on occasion
parents don't get the information they need.
BILL: Well, that's good.
That's between the parent and the student.
PAT: That's right.
Slide: Quiz Time
BILL: Okay. One more
quiz for you. Let's talk about faculty. "Faculty have
a right to inspect education records of any student attending
your college without giving them a reason." I'm sorry,
I didn't say that very well. I'll restate it. "Faculty
have a right to inspect education records of any student attending
your college without giving a reason." True, false or I don't
know. And let's see how these votes come in. Because we were
talking about school officials with a legitimate educational
interest, and I said faculty would be a school official with
a legitimate educational interest, but in direct response
to this question, the answer is false. A faculty must have
a legitimate educational interest in order to inspect an educational
record.
Slide: Who are School Officials with
Legitimate Educational Interest?
BILL: If they are teaching
a course and the student's in the class, that's legitimate
educational interest. If they are an advisor and they're going
to be advising the student, that's also an educational interest.
You've got to define this in your policy, but it can include
faculty, administrators and service providers.
PAT: But, now, Bill,
an advisor can't see the records of students that are not
his or her advisees, is that correct?
BILL: Not according
to FERPA. And here's where some information systems will help
you and some are not able to. Because if you can restrict
access to only the students who are in a particular college
or in a particular department or on an advisor's list, then
you can protect that. But otherwise, a lot of times, when
you give an advisor or a faculty person access to your information
system, you've given them access to everything, so you have
to employ other controls such as an acceptable use statement,
supervisory control and audits, in order to fully implement
this system. You know, the basic.
PAT: And that's where
these authorization authentication programs come in and are
so complex, I guess.
BILL: They are pretty
complex, and they basically define what kind of student or
which specific students you can have access to. But, like
I said, most information systems do not have that level of
access control. And so you have to enforce this on some other
level, such as, you know, requiring that anyone that gets
access to the information system signs a statement that says,
"I will only use this access in an authorized manner."
PAT: I see.
BILL: When you get access
to an information system, you're not supposed to go fishing
and hunting for, you know, throughout the system; you're only
supposed to use it the way you're supposed to be used.
PAT: Though as more
student services get integrated into student information systems,
that before working on those services need to think about
FERPA and how that affects what they're doing.
BILL: That's correct.
Slide: FERPA and the Patriot Act
BILL: Well, there's
one more recent change to the laws here that I wanted to remind
everyone of and that's the USA Patriot Act, which was signed
into law in November, I believe, but last fall. And this new
law adds a new exception to FERPA. It basically expands the
health and safety exception, which is another condition that
information can be disclosed without the student's consent.
In this case it allows for access to student records under
a "terrorism investigation" label and gives federal and state
authorities the ability to access records. It further prohibits
the disclosure of the request to the student and to others.
So, unlike a federal subpoena or unlike a court order for
access to a record where the rules permit us and, in fact,
require us to notify the student that someone has accessed
their record, the new USA Patriot Act prohibits the disclosure
when it's specified like that in the order.
So this is a new component and, you know, in some ways, it
changes the rules for access to records, and there is a fair
amount of debate going on about, you know, the wisdom of this,
but, you know, I think everyone understands the nature of
the USA Patriot Act and this is the impact of that act on
our privacy laws. You may have other questions about that,
and if you do feel free to put them into the chat room.
Slide: Online Services
BILL: Want to move towards
closure on this, and go back to what we started with, and
that's online services. We've talked that online services
are really useful for distance learners and we've said that
they're also pretty beneficial to campus learners, as well.
There's lot of times when a trip to campus is not feasible
or actually when online service is more convenient. Students
like to do business at hours when we're not open. So it's
very convenient for them to be able to access the Web and
conduct registration or drop/add, or order a transcript, anything
that's available online when they are thinking about it. That's
why online services are handy even to campus learners.
Slide: Enhancements to Student Services
with an Integrated SIS
BILL: Here's some things
that I think we're going to see more of in the future and
that's the electronic signature and electronic authentication.
Right now, students still have to come in and sign their promissory
note in order to finish their financial aid or to get their
loans, and we are seeing a lot of movement towards electronic
signature which will let the student sign their promissory
note electronically and therefore we can transfer funds electronically
to their bank account or however else the system works for
you. Electronic signature would let us allow students to order
transcripts electronically and really moves us into another
realm of service that we're still stuck on. Some written form,
right now.
We're going to see systems communications with what we call
"push messages" and "event triggers," so that if a student
drops below a certain number of hours and that level is required
for their financial aid eligibility or for their athletic
eligibility or whatever you might define, you could send an
electronic message to the student saying "Notice,"
or "Alert, your enrollment level is below the required
for your financial aid," or whatever. We could even see
it happening that, if a student registers for a class and
the classroom location has changed or the time has changed,
where we could send a notice to the students who are enrolled
in the class to take note of the change.
PAT: And the system
would do that automatically, wouldn't it, Bill? I mean, it
wouldn't require human intervention at all to trigger the
message. It would just be something that would happen in the
system that would trigger that?
BILL: It would as you
set this up, right.
PAT: That's pretty exciting.
BILL: Oh, I think it's
got a lot of possibility and that's why it is an exciting
time to be working in administrative systems right now. "What-if
scenarios," such as degree audit. If a student is a major
in sociology and they're thinking about changing to economics,
you can do a what-if scenario and tell a student what the
impact would be on their graduation date, or their courses
needed. We're able to do a lot of that now manually, but as
we see our student information systems supporting us, we're
seeing more and more of that the student can do themselves.
Work flow and document flow let us communicate with each
other as service providers about what's taken place with a
student for their service. If the student has been in one
department and talked to a financial aid counsellor and then
they go to the cashier and the cashier can see that, you know,
a commitment has been made or a promise or a discussion took
place, and things can really tie together when you can use
workflow and document flow in your student information systems.
So we anticipate to see more of that as we go through some
of our new system changes.
Slide: Lessons Learned
BILL: Well, Pat asked
me to tell you what lessons I've learned as I've had my experience
with student information systems and it's pretty simple. It
always takes more time than we thought; it always takes more
money; and more staff than we planned on. But in the end,
when we see what we can provide as services to students, it's
worth it. So I hope that what I've presented to you today
has been useful and, if nothing else, it gets you thinking
about how to use a student information system to personalize
your student services and provide services online to students.
Slide: Resources Used for this Presentation
BILL: A couple of resources
that I drew on are the Department of Education and its Family
Policy Compliance Office —which has to do with the Privacy
Office. They will issue interpretations and guidelines about
privacy. AACRAO's website is a great source of information
to AACRAO members and non-members alike, because you can find
resources there, publications, and all of the work they do
in their federal compliance. So it's a great resource, and
I encourage you to go there.
Slide: Bill Haid, Executive Director
of Enrollment Services
Colorado State University
william.haid@colostate.edu
970-491-2117
BILL: If you are interested
in communicating with me or following up with me, here is
a contact slide that tells you my e-mail address and my phone
number. So I hope that it's been a useful presentation for
you.
PAT: Bill, thank you
very much. On behalf WCET and all of its members, we really
appreciate your willingness to come and talk about this today.
We started a project to create Web-based student services
about two and a half years ago and at the time that we started,
we really had no idea, I think, how much the student information
system was involved in trying to create those services. And
as we've continued to work with other campuses on similar
projects, the questions about FERPA are always coming up.
So, it's nice to have someone talk about that very specifically
so we have a better understanding of it.
Slide: Resources Used for this Presentation
BILL: Pat, it's been
my pleasure to do that. I just want to also mention that there
are some very good resources on FERPA if you haven't already
encountered them. AACRAO produces a very fine resource publication
on FERPA and they even have an online tutorial for their members,
if you are a member of AACRAO you can use an online tutorial
and go through a FERPA lesson. But, besides AACRAO there's
even some others folks that publish FERPA resources, so I
promised that I would give that information to you, Sue, and
we'll put it on the WCET Web page.
SUE: Yes, definitely.
I'd like everybody to note a couple of things. This lecture
has been recorded and it'll be available in an archive format
on our website. I'm going to publish now our WCET website.
Here you may access the Power Point slides that Bill has shown
today, and you'll also have access to all the previous webcasts
and archives. So please go to our website, and bookmark it,
and check it out often.
Slide: This series is brought to you
as part of WCET's work on its Learning Anywhere, Anytime Partnership
Project
PAT: Well, thanks, Sue,
for your help today and for keeping our website up to date
with all of these great resources.
Slide: Next: April 13, 2002, Dan Volchok,
WebCT Manager of Student Relations
PAT: Our next webcast
will be on April 17th at noon, Mountain Time, and Dan Volchok,
who I think has been attending today, will be making a presentation
on Student Orientation, Providing An Online Component. Dan
has done a lot of work in this area, a lot of research in
this area, so it should be another great presentation and
we're really looking forward to it.
Question: Please evaluate this HorizonLive
Desktop Lecture
PAT: And now I'd like
to ask if you'd just take a couple of minutes to provide us
with some feedback about today's presentation. You should
see an evaluation on your screen and, then, as soon as you've
finished that evaluation, if you'd like to post some questions
for Bill in the chat box, he said he'd willing to stick around
here for another ten or fifteen minutes. So if you could just
do the evaluation and then post your questions, we'll try
to answer them.
SUE: Well, Bill, I have
a question for you. Keyth, in the audience, asked about, "Well,
aren't most undergraduates students dependents?" We're talking
about distance students who are probably older students, as
well, right?
BILL: Well, in fact,
some institutions, and I have seen this more at the private
schools than the public schools, but some institutions define
undergraduates as dependent, so they automatically provide
the access to parents. They're in fact fostering that relationship
with parents and define the undergraduate students as dependent.
And it depends on, you know, your student population. If you're
an institution that has non-traditional students as undergraduates,
you might not want to go there, and the public institutions
I've worked at, I think we've chosen the more conservative
direction on that question. And we've also not gone there
to make an automatic definition. But certainly, you know,
an eighteen-year-old, nineteen-year-old, twenty-year-old is
most likely still dependent on their parents. So, parents
don't have any difficulty establishing the access relationship.
SUE: But many of the
distance students now are changing the demographics of students
as a group, so probably many of the distance students who
are older wouldn't automatically have dependent status.
BILL: Right. I think
you have to be careful making that assumption.
SUE: Okay.
PAT: Well, Sue, do we
have any more questions here from the audience?
SUE: That was the main
one that I had noticed, watching the chat box. Although, Bill,
you can feel good — there's lots of people have said
thank you.
PAT: There is a question
here from one individual. "If a student has requested directory
information be suppressed, can it still be released to individuals
who have a legitimate educational need?"
BILL: Yes, it may. Because
you're basically, at that point, releasing personal and identifiable
information, and that includes everything. So, if a person
is getting access on the basis of the legitimate educational
need, then, you're not restricting them from access to the
directory information. But let's say that, a campus department
is going to send a message or a mailing to students in its
department and they want to promote a department event. There's
a big speaker coming or something like that, and so they ask
for the mailing address labels of all the students in their
department. For that particular request, we would probably
not give them the mailing address of a student who requested
directory information be withheld, because it's a directory
information request.
On the same hand, if that department said I need to contact
all of my students who are graduating this year so that we
can send them information about graduation, and a student
on that list had requested directory information to be withheld,
we would put their name on the list because it was for information
about their graduation. So there's some judgment that takes
place, but, the straight answer to the question is no.
PAT: Another question,
Bill, and maybe you already discussed this and I just don't
remember, I know you said that in your lessons learned, it
always takes longer to convert to a new student information
system than you expect. What's the typical length of time
that it takes to do something like that?
Slide: Thank you for joining us.
BILL: Well, it depends
on where you start counting, Pat. The implementation itself
is typically — or maybe ideally — would be about
twenty-four months. But if you consider how much time goes
into planning and acquiring before you start the implementation,
it could be two years before you start implementation. After
you implement it, it could be another two years until you
finish the implementation. So, a project like this could have
a five- to six-year time frame again, depending on what you
count as the project.
PAT: I see. And that
must get very complex when you're trying to implement one
that serves multiple institutions, like at a system level
or something like that, I would think.
BILL: Well, that's just
another factor to consider, and if you're trying to implement
a system for a system, you've got to find the functional needs
of all of the users. One campus is pretty complicated in itself,
but add two or three other campuses in a system and you've
multiplied the complexity.
PAT: Well, that would
keep you busy for a few years, it sounds like. Okay, let's
see. We have any more questions?
SUE: Keyth would like
to know if you have any job openings at Colorado State?
BILL: Well, the Governor
in Colorado signed an executive order a week ago putting a
hiring freeze for all public positions. But higher ed was
exempted about a few days into that because of some politicking
that took place. So at least we don't have a hiring freeze.
PAT: That's good, because
some states do.
BILL: Yes.
PAT: Okay, well, Bill,
thank you very much once again. This was a great presentation
today and I'm sure that people will be going back and listening
to the archives because you so clearly explained the role
of this SIS system and it'll be very helpful I think, to others,
as they try to design personalized Web-based student services.
And we look forward to seeing everyone on the next webcast. |